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  1. Evolutionary Game Analysis of the Social Co-governance of E-Commerce Intellectual Property Protection.Ji Li, Chunming Xu & Lufei Huang - 2022 - Frontiers in Psychology 13.
    By introducing the theory of social co-governance into the field of e-commerce intellectual property protection, this paper builds an evolutionary game model among the government, e-commerce platforms, and rights holders, and studies the conditions under the stakeholders form a stable equilibrium state under different constraints. Combined with numerical simulation, the influence of individual factors and factor combinations on the system stability is analyzed. Results shows that: Strictly controlling the action costs and response costs of all parties can enhance their willingness (...)
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  • Development and Validation of a Questionnaire on Consumer Psychological Capital in Food Safety Social Co-governance.Chun Meng, Lin Sun, Xiaoni Guo, Miao Wu, Yuqi Wang, Lingping Yang & Bin Peng - 2021 - Frontiers in Psychology 11.
    Consumers play an important role as one of the main actors in food safety social co-governance. To create a pattern of food safety social co-governance, the active and effective participation of consumers is critical. To encourage consumers to participate in food safety social co-governance voluntarily and positively, we attempted to develop and preliminarily validate a multidimensional questionnaire on consumer psychological capital that could be used to measure the degree of consumer participation in food safety social co-governance. The aim of the (...)
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  • Evolutionary Game Analysis of E-Commerce Intellectual Property Social Cogovernance with Collective Organizations.Ji Li & Chunming Xu - 2022 - Complexity 2022:1-13.
    China’s E-commerce market is very active. Despite the impact of COVID-19, the market has ushered in major development opportunities. Alongside, the level of intellectual property protection in China is constantly improving. However, there are relatively few studies on intellectual property protection in the field of E-commerce. This study introduces the theory of social cogovernance and explores the construction of China’s E-commerce intellectual property protection system with the participation of collective organizations. Evolutionary game method is applied to model construction. Through numerical (...)
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  • Potential Contributions of Psychological Capital to the Research Filed of Marketing.Yu-Lun Lee & Dong-Jenn Yang - 2019 - Frontiers in Psychology 10.
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  • Well-Designed Food Governance as Psychological Mechanism of Consumer Perceptions in the Context of Tourism Poverty Alleviation.Guo-Qing Huang & Kuen-Lin Lin - 2021 - Frontiers in Psychology 11.
    Poverty is a challenge leading to food insecurity in people's minds. This article discusses food governance as a psychological mechanism to facilitate the sense of wellness in people's minds in the context of tourism poverty alleviation. Mainly, we argue that, when a government is implementing tourism poverty alleviation, not only are economic efforts, but also positive psychological feelings are required. We, thus, argue that sound food governance may increase the sense of wellness in the minds of people as food consumers (...)
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