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  1. Examining ecotourism intention: The role of tourists' traits and environmental concerns.Farrukh Rafiq, Mohd Adil & Jei-Zheng Wu - 2022 - Frontiers in Psychology 13.
    The study offers new insights by examining the influence of personality traits on tourists' intentions to visit ecotourism sites using the lens of the theory of planned behavior. It also investigates whether environmental knowledge moderates the effect of extraversion, neuroticism, and environmental concern on tourists' ecotourism intentions. We applied structural equation modeling on 350 responses collected through the Amazon M-Turk platform. Results highlight that extroverts are more likely to express ecotourism intentions than neurotic tourists. However, it was also noted that (...)
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