I develop and defend a maximizing theory of moral motivation: I claim that consequentialists should recommend only those desires, emotions, and dispositions that will make the outcome best. I advance a conservative account of the motives that are possible for us; I say that a motive is an alternative if and only if it is in our psychological control. The resulting theory is less demanding than its competitors. It also permits us to maintain many of the motivations that we value (...) most, including our love for those most important to us. I conclude that we are closer to meeting morality’s demands on our character than has been appreciated. (shrink)

Drawing on recent work in psychology, I argue that there are not one but several distinct virtues pertaining to willpower or strength of will: (1) the disposition to exercise willpower; (2) a distinctively volitional kind of modesty, or moderation in exposing oneself to volitional strain; and (3) a distinctively volitional kind of confidence, or proper inattention to the possibility of volitional failure. A multiple-virtue conception of willpower, I argue, provides a useful framework for cultivating a good relationship to one’s own (...) volitional limitations; resists an unhealthy emphasis on ‘powering through’ volitional obstacles; and avoids controversial empirical assumptions without giving up on making progress in ethical thought about willpower. I answer objections that the latter two virtues are incompatible, and that they add little of value to hope or belief in success. I then argue that combining these virtues requires a kind of flexible attention which, while difficult, is both psychologically possible and desirable. (shrink)