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  1. Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes.Siva K. Balasubramanian, Yiwei Fang & Zihao Yang - 2020 - Journal of Business Ethics 173 (4):737-757.
    We investigate the role of social-media-triggered public pressure on corporate social responsibility that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when S&P 500 firms established corporate Twitter accounts, we investigate the impact of corporate social media exposure on CSR outcomes. Results from baseline regressions indicate that firms with Twitter accounts significantly outperform industry peers in CSR rating, after controlling for firm and industry characteristics. To test potential reverse (...)
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  • CEO personality and language use in CSR reporting.Fereshteh Mahmoudian, Jamal A. Nazari, Irene M. Gordon & Karel Hrazdil - 2021 - Business Ethics, the Environment and Responsibility 30 (3):338-359.
    We explore the relationship between chief executive officer (CEO) personality traits and corporate social responsibility (CSR) reporting. Upper echelons theory indicates that the values, experiences, and personalities of top organizational managers influence their organization's strategic decisions and effectiveness. We utilize IBM Watson Personality Insights software to infer CEOs’ personality traits based on their responses to questions raised by analysts during year‐end conference calls; we obtain CEOs’ Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—from which we compute a measure of (...)
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