There is a substantial disagreement in the literature over whether ‘remembering’ is a normative concept. Some philosophers have attempted to defend the normativity of ‘remembering’ by highlighting its normative importance or its conceptual affinities with ‘knowing’ or ‘duties’. This paper will first reveal defects of these existing normativist arguments. After that, I will propose and defend a new normativist argument, according to which the concept ‘remembering’ is partly constituted by a paradigmatically normative concept, namely ‘rational’. To be more specific, I (...) argue that full possession of the concept of ‘remembering’ requires having an inclination to believe that ‘if S remembers that p, then S would be (at least defeasibly) rational in holding a memory-based belief that p’. This, according to a persuasive constitutive account of normative concepts, suffices to demonstrate the normative nature of remembering. (shrink)