Alongside the increasing popularity of digital, ‘social’ media platforms, has been the emergence of self-styled digital life-coaches, many of whom seek to propagate their knowledge of and interests in a variety of topics through online social networks (such as, Facebook, Youtube, Instagram, etc.). With many of these ‘social influencers’ garnering a large online following, their popularity, social significance and cultural impact offers important insights into the place and purpose of the subject in our digital media environment. Accordingly, this chapter will (...) examine the proliferation of digital media technologies, which, on the one hand, propose the dissolution of the subject (wearable technology, technological singularity, etc.), while on the other, provide new opportunities for discovering, ‘sharing’ and/or improving one’s ‘inner-Self’ (digital media gurus, online health and fitness regimes, etc.). It is in considering how the effects of this ‘digital subject’ redefines traditional (Cartesian) conceptions, that the relative significance of ‘Digital Guru Media’ (DGM) can be drawn. In particular, explicit attention is given to examining how our engagements with social media can be considered in relation to Lacan’s (2002) notion of the big Other and its relevance in introducing, examining and, possibly, subverting, the digital media guru. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

This essay addresses the controversial status of subjectivity in Esposito’s affirmative biopolitics and articulates it using Recalcati’s psychoanalytical theory, with the aim of promoting a non-vitalistic affirmative biopolitics. In biopolitical theory in general, and in Esposito’s especially, subjectivity has a problematic status: while life precedes intersubjectivity, it is not clear whether subjectivity is regarded as a consequence or as the precondition of intersubjectivity. Esposito acknowledges such an aporia, the subjectum suppositum, but fails to recognise it in his own reasoning, ultimately (...) envisioning a powerful interpretative and transformative paradigm—affirmative biopolitics—whilst leaving at its core a life-less subject. In this essay, I read Esposito’s affirmative biopolitics through Recalcati’s clinical approach to the ‘new symptoms’, with the aim of envisioning a subjectivity compatible with the ontogenetic primacy of life posited by biopolitical theory. Ultimately, the aim of this article is to suggest that an affirmative biopolitics, grounded on the promotion of neither a pre-subjective bare life, nor of a lifeless subject, but of a fully subjective life, a living subject is possible. (shrink)

Recent research on “psychotherapy” in Greek philosophy has not been fully integrated into thinking about philosophy as a way of life molded by personal relationships. This article focuses on how the enigma of Socratic eros sustains a network of thought experiments in the fourth century BCE about interpersonal dynamics and psychical transformation. It supplements existing work on Plato's Symposium and Phaedrus with comparative material from Aeschines of Sphettus, Xenophon, and the dubiously Platonic Alcibiades I and Theages. In order to select (...) and illuminate commonalities among all of these, it also draws critically upon Jacques Lacan's psychoanalytic technique and his numerous comparisons between Socrates and psychoanalysts. What emerges is a more complex and qualified but no less sincere appreciation for the ideal of reflective, cooperative aspiration toward Beauty portrayed in Plato's dialogues. (shrink)

Homi Bhabha's attempts to recuperate Frantz Fanon's “black man” as a figure of resistance and subversion have relied on the simple fact of this figure's existence: because the black man's identity is irrevocably divided, Bhabha claims that its mere existence calls the unity of a normative identity into question. This essay broadly questions Bhabha's reading of Fanon by asking exactly how it is that the subject's potential for subversion can be realized in action, and suggests – drawing from Jacques Lacan's (...) work as well from the work of Jean-Paul Sartre – a new model for the figure of Fanon's black man which retains the possibility for a free subjectivity oriented toward resistance. The tacit belief that resistance must arise as a consciously developed response is belied by the suggestion that there are psychic tensions that might produce a subversive subjective orientation involuntarily, spontaneously. (shrink)

Anglophone musicologists read the cultural theorist Slavoj Žižek more than they read the French psychoanalyst Jacques Lacan, and they are more concerned with Žižekian academia than they are with Lacan’s clinical practice. Two major problems emerge: Lacan is conflated with Žižek, and Lacan is conflated with Kant. As a result, analytic discourse is confused with post-modern academia as well as an eighteenth-century master-discourse on the Sublime. According to the author’s argument, Lacanian musicology is a misnomer, for it in fact refers (...) to Žižekian musicology, and what musicologists call the Lacanian Real is not really Lacanian. The re-branding of the Kantian Sublime and/or the Thing as the Lacanian Real is not necessary; it is a symptom of confusion. The article concludes with a cautious recommendation, pertinent to the study of music and discourses. (shrink)

ABSTRACT This essay shows how certain limit-points of Lacan's psychoanalytic discourse in his 1955–56 seminar on The Psychoses tangentially brush up against Maurice Blanchot's writing on the neuter, as presented in The Space of Literature from 1955. The effort is to strike up a conversation between Lacan's “clinical discourse” and Blanchot's “critical writing” on the topics of language, writing, authority, and madness. In this regard, the essay approaches an infinite point of approximation between the procedure of psychosis and the procedure (...) of literary writing by questioning whether, at some point in these different ways of proceeding, they may share a certain experience of language. Namely, this is an experience of a language that, as stated by both Jacques Lacan and Maurice Blanchot, “speaks all by itself” and does so incessantly and with a certain furious neutrality. (shrink)

Drawing on Lacoue-Labarthe's deconstruction of Oedipus as a figure of both desire and work in his tragic pursuit of knowledge, this paper maps Lacan's radical reorientation of the philosophical categories of desire, work, and knowledge in his theory of the four discourses. While all four discourses constitute libidinal and political economies, only the hysteric's discourse entails both the desire for and the production of knowledge – particularly mythical knowledge with its impossible truth of sexual difference. Returning to Sophocles' Antigone in (...) light of Seminar XVII, I argue that if Antigone has all but replaced Oedipus as a figure for modern subjectivity it is because she, like the hysteric, is a figure of not only desire but work under capitalism. (shrink)

The Guantanamo detention facility, from its early days an emblem for human rights abuses, is a space where legal subjectivity of detainees is contested or even permanently suspended. This essay argues that we should look for the underlying rationale for this treatment not in the politicians who pursue intelligence, security, and strategic interest, or indeed even revenge for 9/11, but rather in the logic—or the ontology—that drives the present political and legal system. This is not to say, of course, that (...) politicians play no role, or that they are mere ‘victims’ of social and political power relations—far from it; yet, it has to be acknowledged that the foundational assumptions on which the existing system operates create conditions of possibility for such degrading actions and exclusionary politics. This paper will first explore these philosophical foundations that enable such an understanding of exclusionary legal subjectivity as we see practiced in Guantanamo, amongst other places; secondly, it will search for an alternative logic of legal subjectivity as a ‘foundation’ for rights. Gilles Deleuze’s notion of ‘becoming’ as a potentially facilitative practice for an ‘open’ notion of legal subjectivity, as well as Alain Badiou’s account of ethics and evil, which points to a more ‘inclusive’ yet ‘situational’ understanding of human rights, will prove particularly useful here. (shrink)

Angelaki, Volume 18, Issue 4, Page 43-61, December 2013.

While he develops three different aspects of Lacan's “Real,” Slavoj Žižek does so only partially, in the end leaving an inconsistent and contradictory account. Here these three versions of the Real are outlined and clarified by showing their relation to Marx's account of capitalist exchange and socialist politics. This leads to a discussion of two other aspects of the Real that appear in Žižek's work: the pre-Symbolic Real and the “Sinthome.” Where the former is simultaneously the fear of a unified (...) working class and the fantasy of a world of “total enjoyment” without conflict, the latter is discussed here in terms of political struggle that takes on not only the form of a means to an end but also that of an end in itself. (shrink)