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  1. Ethics of Celebrities and Their Increasing Influence in 21st Century Society.Chong Ju Choi & Ron Berger - 2010 - Journal of Business Ethics 91 (3):313-318.
    The influence of celebrities in the 21st century extends far beyond the traditional domain of the entertainment sector of society. During the recent Palestinian presidential elections, the Hollywood actor Richard Gere broadcast a televised message to voters in the region and stated, “Hi, I’m Richard Gere, and I’m speaking for the entire world”. Celebrities in the 21st century have expanded from simple product endorsements to global political and international diplomacy. The celebrities industry is undergoing, “mission creep”, or the expansion of (...)
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