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  1. The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags.Ruth Page - 2012 - Discourse and Communication 6 (2):181-201.
    Twitter is a linguistic marketplace in which the processes of self-branding and micro-celebrity depend on visibility as a means of increasing social and economic gain. Hashtags are a potent resource within this system for promoting the visibility of a Twitter update. This study analyses the frequency, types and grammatical context of hashtags which occurred in a dataset of approximately 92,000 tweets, taken from 100 publically available Twitter accounts, comparing the discourse styles of corporations, celebrity practitioners and ‘ordinary’ Twitter members. The (...)
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  • Topological and networked visibility: Politics of seeing in the digital age.Michele Martini - 2019 - Semiotica 2019 (231):259-277.
    Today, the convergence of video-based Internet Communication Technologies is challenging centralized control over cultural topologies. Accordingly, this paper proposes a theoretical prism for the analysis of the sociopolitical impact of online audio-visual communication. More precisely, this study discusses how topological visibility and networked visibility interact in today’s digital landscape. To this aim, four examples divided into two clusters will be discussed. The first cluster will describe the functioning of topological visibility, while the second cluster will illustrate how technology-enhanced mediability may (...)
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