In focusing on indexicals and proper names and on the different ways in which their references are fixed, I illustrate how our linguistic practice rests on context, broadly construed. The following theses are discussed and defended: • There are two main kinds of information: (i) anchored information, i.e. the information one gathers in using and entertaining indexical expressions and (ii) unanchored information, i.e. the information one may gain in hearing a proper name. • Indexical expressions differ from proper names; this (...) difference relies on the differing ways in which extra‐linguistic context enters the scene. • The Kaplanian framework in particular, and the framework of direct reference in general, are best understood and appreciated against the background of a Wittgensteinian conception of language. (shrink)