In this study, a 20-item questionnaire was used to elicit undergraduates’ (N = 93) ethical judgment and behavioral intention regarding a number of behaviors involving computers and internet usage. Machiavellianism was found to be uncorrelated with both ethical judgment and behavioral intention. Gender was found to be negatively correlated with both ethical judgment and behavioral intention, such that females judged the behaviors as being less ethical than males, and were less likely to engage in the behaviors than males. A disconnect (...) was found between ethical judgment and behavioral intention, for both males and females, such that the ethical judgment mean for a number of issues was significantly lower (towards the “unethical” end of the continuum) than the behavioral intention mean (towards the “more likely to engage in” end of the continuum). The study raises questions regarding ethical awareness of technology-related issues, and the authors make suggestions for future research. (shrink)

As big data techniques become widespread in journalism, both as the subject of reporting and as newsgathering tools, the ethics of data science must inform and be informed by media ethics. This article explores emerging problems in ethical research using big data techniques. It does so using the duty-based framework advanced by W.D. Ross, who has significantly influenced both research science and media ethics. A successful framework must provide stability and flexibility. Without stability, ethical precommitments will vanish as technology rapidly (...) shifts costs. Without flexibility, traditional approaches will rapidly become obsolete in the face of technological change. The article concludes that Ross's duty-based approach both provides stability in the face of rapid technological change and flexibility to innovate to achieve the original purpose of basic ethical principles. (shrink)

J. E. Grunig's seminal work on excellence theory and subsequent works by other scholars advance the two-way symmetrical model as a best-practice approach to public relations. In part, two-way symmetry is preferred because of an assertion that it is the most ethical form of practice. However, only within a means-based deontological framework do two-way symmetry and the principle of dialogue emerge as universally ethical. Taking an ends-based utilitarian standpoint makes the potential ethical flaws of two-way symmetry apparent. Issues of moral (...) luck, hegemony, and the limitations of dialogue also pose problems for the moral primacy claims surrounding two-way symmetry. The analysis that follows points toward a need for a more relative and contingent approach to PR ethics, and by extension to PR practice itself. (shrink)

The growing interest in lifestyle campaigns as a means to promote public health has increased steadily during the past several decades. Governments, national health organizations, NGOs, and wealthy donors are collaborating with media professionals and academic scholars to address the pressing health issues of the 21st century. To counter the potential negative influences of hundreds of lifestyle advertising messages that media consumers are exposed to on a daily basis, health communication professionals are designing more sophisticated campaigns that blend beneficial health (...) information with various forms of entertainment media. This article discusses important ethical considerations raised by health professionals and media scholars and considers lifestyle campaigns within the context of competing ethical approaches to social change. A heuristic model is presented that facilitates a communitarian ethical approach to lifestyle campaigns, examining four important groups of stakeholders. Specific recommendations for future lifestyle campaigns based on this model are proposed. (shrink)

The primary aspects of Clifford Christians's ethical theory may be identified or contextualized in several ways, three of which are employed in this article: 1) a content analysis of his self-reported book, article, and chapter titles; 2) a narrative summary of the themes of his self-selected representative ethical theory essays; and 3) the author's contextualization of Christians' ideas within both intellectual history and communication studies. Although Christians and his work are valued as apex contributions to and leadership within the field (...) of media ethics, three questions are posed to Dr. Christians to which he responded both at the August 2009 AEJMC conference panel in Boston about his intellectual legacy and again in this journal. (shrink)

Citizens need accurate news to govern themselves effectively in a democratic society. Journalists argue editorial independence is necessary to ensure that the integrity of news is not compromised. However, the economic characteristics of news create conflicts between the ideal of independence and the need to pay production costs. This study analyzes those conflicts and the economic tools for resolving them. The analysis suggests ways to balance independence and economic necessity without violating mutual ethical obligations shared by journalists, audiences, and advertisers. (...) Independence, along with a good budget, tends to make for quality journalism. —Michael Wolff, The Man Who Owns the News (p. 225). (shrink)

ABSTRACTThe use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor’s effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, the authors look at the extent to which humor masks the ethical concerns inherent in offensive advertising. The authors examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With their analysis, they contribute to advertising ethics by turning (...) attention to an important organization in the practice of critiquing advertisements. (shrink)

The rapid progress of artificial intelligence (AI) has resulted in its integration into various stages of the media process, including information gathering, processing, and distribution. This integration has raised the possibility of AI dominating the media industry, leading to an era of “autonomous driving” within AI-driven media systems. Similar to the ethical dilemma known as the “trolley problem” (TP) in autonomous driving, a comparable problem arises in AI automated media. This study examines the emergence of the new TP in fully (...) automated AI-driven media (FAAIM), recognizing the complexity of this problem given the nature of media content and its societal impact. To address this complexity, we propose the adoption of the theory of “meaningful human control,” originally developed to address responsibility in the governance of lethal autonomous weapons systems, as a framework for governing FAAIM. By ensuring that humans can be held responsible for the operations of FAAIM, this paper aims to proactively confront the ethical challenges arising from FAAIM, identify potential solutions, and guide future research in media ethics. (shrink)

ABSTRACTThis study of reporting by UK national newspapers of Gipsies, Roma and Travelers offers a macro-analysis to complement existing discourse analyses. The results show a significant imbalance...

The article states that the communicational world consists of four types of entities: 1) those that can suffer but cannot be held responsible for their communicative behavior (e.g. babies and some animals), 2) those that can suffer and can be held responsible for their communicative actions (journalists, teachers, entertainers), 3) those entities that cannot suffer but can be held responsible for their communicative behavior (media organizations, communication technologies, journalism as an institution), and 4) those entities that need to be acted (...) on to minimize the suffering of others (climate, journalism, and potentially all entities). This “theory of moral-communicational status” explains what underlies the needs and obligations of all entities. In particular, it implies that animals should be better taken into account in communication and media ethics. (shrink)

(2013). Experiencing Error: How Journalists Describe What It's Like When the Press Fails. Journal of Mass Media Ethics: Vol. 28, No. 1, pp. 30-41. doi: 10.1080/08900523.2012.746529.

ABSTRACTFreelance journalists face many of the same ethical dilemmas as journalists working in newsrooms. Because they work independently for various organizations, however, they may develop different strategies for making ethical decisions. This study used in-depth interviews with freelance magazine journalists to explore how they define ethical dilemmas, the types of ethical questions they face, and the individual and organizational influences guiding their decision-making. The study sheds light on the normative frameworks guiding ethical deliberations among this group of journalists, particularly in (...) the context of magazine journalism. (shrink)