The growing interest in lifestyle campaigns as a means to promote public health has increased steadily during the past several decades. Governments, national health organizations, NGOs, and wealthy donors are collaborating with media professionals and academic scholars to address the pressing health issues of the 21st century. To counter the potential negative influences of hundreds of lifestyle advertising messages that media consumers are exposed to on a daily basis, health communication professionals are designing more sophisticated campaigns that blend beneficial health (...) information with various forms of entertainment media. This article discusses important ethical considerations raised by health professionals and media scholars and considers lifestyle campaigns within the context of competing ethical approaches to social change. A heuristic model is presented that facilitates a communitarian ethical approach to lifestyle campaigns, examining four important groups of stakeholders. Specific recommendations for future lifestyle campaigns based on this model are proposed. (shrink)

ABSTRACTThis study of reporting by UK national newspapers of Gipsies, Roma and Travelers offers a macro-analysis to complement existing discourse analyses. The results show a significant imbalance...

ABSTRACTLittle research has been done to examine users’ perceptions of ethical issues related to communication on social media. This exploratory, descriptive study examines undergraduate students’...

ABSTRACTThe use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor’s effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, the authors look at the extent to which humor masks the ethical concerns inherent in offensive advertising. The authors examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With their analysis, they contribute to advertising ethics by turning (...) attention to an important organization in the practice of critiquing advertisements. (shrink)

As big data techniques become widespread in journalism, both as the subject of reporting and as newsgathering tools, the ethics of data science must inform and be informed by media ethics. This article explores emerging problems in ethical research using big data techniques. It does so using the duty-based framework advanced by W.D. Ross, who has significantly influenced both research science and media ethics. A successful framework must provide stability and flexibility. Without stability, ethical precommitments will vanish as technology rapidly (...) shifts costs. Without flexibility, traditional approaches will rapidly become obsolete in the face of technological change. The article concludes that Ross's duty-based approach both provides stability in the face of rapid technological change and flexibility to innovate to achieve the original purpose of basic ethical principles. (shrink)

J. E. Grunig's seminal work on excellence theory and subsequent works by other scholars advance the two-way symmetrical model as a best-practice approach to public relations. In part, two-way symmetry is preferred because of an assertion that it is the most ethical form of practice. However, only within a means-based deontological framework do two-way symmetry and the principle of dialogue emerge as universally ethical. Taking an ends-based utilitarian standpoint makes the potential ethical flaws of two-way symmetry apparent. Issues of moral (...) luck, hegemony, and the limitations of dialogue also pose problems for the moral primacy claims surrounding two-way symmetry. The analysis that follows points toward a need for a more relative and contingent approach to PR ethics, and by extension to PR practice itself. (shrink)

ABSTRACTFreelance journalists face many of the same ethical dilemmas as journalists working in newsrooms. Because they work independently for various organizations, however, they may develop different strategies for making ethical decisions. This study used in-depth interviews with freelance magazine journalists to explore how they define ethical dilemmas, the types of ethical questions they face, and the individual and organizational influences guiding their decision-making. The study sheds light on the normative frameworks guiding ethical deliberations among this group of journalists, particularly in (...) the context of magazine journalism. (shrink)

(2013). Experiencing Error: How Journalists Describe What It's Like When the Press Fails. Journal of Mass Media Ethics: Vol. 28, No. 1, pp. 30-41. doi: 10.1080/08900523.2012.746529.

The primary aspects of Clifford Christians's ethical theory may be identified or contextualized in several ways, three of which are employed in this article: 1) a content analysis of his self-reported book, article, and chapter titles; 2) a narrative summary of the themes of his self-selected representative ethical theory essays; and 3) the author's contextualization of Christians' ideas within both intellectual history and communication studies. Although Christians and his work are valued as apex contributions to and leadership within the field (...) of media ethics, three questions are posed to Dr. Christians to which he responded both at the August 2009 AEJMC conference panel in Boston about his intellectual legacy and again in this journal. (shrink)

In this study, a 20-item questionnaire was used to elicit undergraduates’ (N = 93) ethical judgment and behavioral intention regarding a number of behaviors involving computers and internet usage. Machiavellianism was found to be uncorrelated with both ethical judgment and behavioral intention. Gender was found to be negatively correlated with both ethical judgment and behavioral intention, such that females judged the behaviors as being less ethical than males, and were less likely to engage in the behaviors than males. A disconnect (...) was found between ethical judgment and behavioral intention, for both males and females, such that the ethical judgment mean for a number of issues was significantly lower (towards the “unethical” end of the continuum) than the behavioral intention mean (towards the “more likely to engage in” end of the continuum). The study raises questions regarding ethical awareness of technology-related issues, and the authors make suggestions for future research. (shrink)