The paper assumes a theoretical-empirical interface exists between top-down (structural concepts) and bottom-up (cognitive mechanisms and socio-cultural interactions) approaches to collective memory. Both deal with collaborative group accounts, material culture such as artefacts and representational re-descriptive technologies. Anthropology has shown how communal life was based on story telling, rituals, artefacts, routine practices constitutive of daily life representational re-descriptions and the reproduction of implicit and explicit emotional normative belief systems embedded in kinship and social network relations.