The article presents two concepts of indexicality. The first, more standard and narrow, identifies indexicality with systematic (meaning controlled) context-sensitivity. The second, broader (derived from the work of Jerzy Pelc), conceives indexicality in terms of the potential variability of the general semiotic characteristics expressions (with respect to the context of use). The text introduces the concept of a pragmatic matrix that serves for a schematic representation of contextual variation. I also recapitulate briefly the views of Jerzy Pelc on the meaning (...) (manner of use) and use of expressions, and briefly indicate its relationship approaches with contemporary debates around contextualism and status of non-sentential speech acts. Finally, the relationship between the broader notion of indexicality and the directival theory of meaning is analyzed. (shrink)