This paper puts forward a general framework for thought about human information processing. It is intended to avoid some of the problems of pipeline or stage models of function. At the same time it avoids the snare of supposing a welter of indefinitely many separate processes. The approach is not particularly original, but rather represents the common elements or presuppositions in a number of modern theories. These presuppositions are not usually explicit, however, and making them so reduces the danger of (...) slipping back into earlier modes of thought.The key point is to distinguish between persisting representations and the processes that translate one representation into another. Various classes or groups of persisting representations can be distinguished by the experimental treatments that interfere with them. In particular, there now seem to be several kinds of short-term or temporary storage, different from each other as well as from longterm memory; the translating processes also have several different modes or kinds. A particularly important aspect of the current position is that a model of this general type no longer requires some external agent to direct and control long sequences of behaviour. (shrink)

The Influence of Emotional and Non-emotional Concepts Activation on Information Processing and Unintentional Memorizing The aim of the work is to compare mechanisms of semantic and emotional processing and memory. Targets were primed by category name. The congruency of prime and target was manipulated. The reaction time of lexical decisions and the effects of unintentional memorizing of word targets were measured. Activation of semantic and emotional nodes leads to faster processing of related concepts: congruent targets are processed faster than incongruent. (...) Processing congruent primed emotional concepts depends on their modality: anger and joy words are processed faster than sadness. Thus, congruently primed activating emotional concepts are processed differently from congruently primed deactivating concepts. The effectiveness of unintentional memory of emotional and non-emotional concepts is based on different mechanisms: congruently primed emotional words are better remembered than incongruently primed. The results are discussed in the framework of spreading activation theory and theory of emotional memory. (shrink)

The evaluative priming paradigm aims to uncover the processes underlying evaluations. For this purpose, this paradigm presents a sequence of two or more stimuli varying on the valence dimension to which participants must provide a response. The “standard” evaluative priming effect is a relative facilitation of the required responses in congruent trials compared to incongruent trials. The following thesis argues that this evaluative priming effect depends on prime-target similarity, with higher similarity between prime and target leading to larger priming effects. (...) Part one of this thesis presents a meta-analysis of existing data, which tests evidence for the impact of similarity on evaluative priming effects. This reanalysis is based on the assumption that positive information is overall more similar to other positive information than negative information is to other negative information. Thus, this analysis compares effects of positive and negative prime-target pairs. The results confirm that positive prime-target pairs elicit stronger priming effects than negative prime-target pairs. This analysis involves a broad sample of stimuli and designs which supports the generalizability of this finding. However, the results are also in line with alternative interpretations attributing the valence asymmetries to other effects caused by valence. The following four experiments manipulate similarity either by selecting prime-target pairs based on pre-ratings or by presenting identical and non-identical prime-target pairs. All four experiments show that similar prime-target pairs create larger priming effects than dissimilar prime-target pairs. These findings have implications for our understanding of the evaluative priming paradigm, the use of evaluative priming as a measure of attitudes, and the conceptualization of the evaluative system. These implications will be discussed. (shrink)