Conceptualization should not be founded on a theory of the object—the conceptualized object is not the single criterion of a good conceptualization. We have to know the historical conditions which motivate our conceptualization. We need a historical awareness of our present circumstance.The materialist doctrine focusing upon transformation in circumstances and thus in education forgets that circumstances are changed by men and that the educator must himself be educated. (translation modified)If we take Raymie McKerrow’s seminal essay “Critical Rhetoric: Theory and Praxis” (...) (1989) as the locus classicus of the attempt to establish a selfconsciously critical standpoint for rhetoric, it would be fair to say that this .. (shrink)