In this paper I will give an analysis of what I call ‘generalizing detached self-reference’ within a general account of reference to the first person. With generalizing detached self-reference an agent attributes properties to a range of individuals by putting himself into their shoes, or simulating them. I will show that generalizing detached self-reference plays an important role in the semantics of natural language, in particular in the English generic one and in what syntacticians call arbitrary PRO.