We agree with Heintz & Scott-Phillips that pragmatics does not supplement, but is prior to and underpins, language. Indeed, human non-linguistic communication is astonishingly rich, flexible, and subtle, as we illustrate through the game of charades, where people improvise communicative signals when linguistic channels are blocked. The route from non-linguistic charade-like communication to combinatorial language involves (1) local processes of conventionalization and grammaticalization and (2) spontaneous order arising from mutual constraints between different communicative signals.