The trajectory of the public discourse on agriculture in the twentieth century presents an interesting pattern:shortly after World War II, the manner in which farming and farmers were discussed underwent a profound shift. This rhetorical change is revealed by comparing the current debate on farmland preservation with a tradition of agricultural discourse that came before, known as “agrarianism.” While agrarian writers conceived of farming as a rewarding life, a public good, and a source of moral virtue, current writers on farmland (...) preservation speak of farming almost entirely in utilitarian terms describing its productive capacity and its economic returns. Proponents of farmland preservation use essentially the same underlying framework as critics of preservation:n “economic utilitarian” paradigm that purports to eschew normative values and evaluate land use decisions based on economic criteria only. I argue that, despite their good intentions, farmland preservationists are doomed to piecemeal victories at best, because their arguments, which rely on a utilitarian justification and disregard the agrarian ethic, are inadequate. Without expanding its focus beyond farmland to encompass farming and farmers, the movement risks losing both integrity and effectiveness. (shrink)