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Switch to: References
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Leibniz frequently argued that reasons are to be weighed against each other as in a pair of scales, as Professor Marcelo Dascal has shown in his article "The Balance of Reason." In this kind of weighing it is not necessary to reach demonstrative certainty – one need only judge whether the reasons weigh more on behalf of one or the other option However, a different kind of account about rational decision-making can be found in some of Leibniz's writings. In his (...) |
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The article investigates the political cartoon construction of two major `players' on the contemporary political stage, and the semio-linguistic and visual rhetorical tools used to achieve this construction, through an analysis of semiotic-discursive aspects of a small corpus of political cartoons in English and Arabic, all about the two `players' — George W. Bush and Osama bin Laden — in the aftermath of 9/11 and within the ongoing `war on terror', followed by a more detailed analysis of two political cartoon (...) |
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This contribution is an attempt to integrate the notion of conceptual blending (Fauconnier and Turner 1998; Fauconnier and Turner 2002; and Fauconnier and Turner 2003) and Linda Hutcheon’s (1985) view of parody as a form of repetition maintaining a critical distance, through the analysis of a multimodal Internet meme. The case study chosen is a parodic music video of the Knack’s classic hitMy Sharona, showing the absurdity in everyday life during the times of the Covid-19 pandemic. The study is thus (...) |
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Mental spacesare conceptual structures for meaning representation and interpretation in discourse. They are pervasive in everyday language as an important aspect of ongoing language processing and meaning construction (Hamawand 2016). The application ofMental Space Theory(MST) to the analysis of real, attested examples of discourse (e.g. Conversation Analysis) has been undertaken through productive exchanges (seeHougaard 2004,2005,Oakley & Hougaard 2008,Oakley 2009). The integration links external, observable language behaviors to internal, conceptual mental operations (Williams 2008), revealing that the cognitive dimensions of discursive approaches (...) |
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The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern (...) |
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Studies based on the Contemporary Theory of Metaphor (Lakoff & Johnson, 1980, 1999) usually identify conceptual metaphors by analysing linguistic expressions and creating a post hoc interpretation of the findings. This method has been questioned for a variety of reasons, including its circularity (Müller, 2008), lack of falsifiability (Vervaeke & Kennedy, 1996, 2004), and lack of predictive power (Ritchie, 2003). It has been argued that CTM requires additional constraints to improve its applicability for empirical research (Gibbs, 2011; Ritchie, 2003). This (...) |
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Present day anti-refugee and anti-immigrant rhetoric both in European countries and in the USA makes reference both to shared tropes and to culture-specific rhetoric devices. The paper analyzes four instances of Polish rabid anti-refugee rhetoric that is eminently country specific: they invoke Holocaust scenario as the means of dealing with the refugee question, should they appear on Polish soil, and specifically suggest exterminating them in former Nazi death camps. The analysis is carried out within the Conceptual Integration Theory, amended by (...) |
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Journal Name: Cognitive Linguistics Issue: Ahead of print. |
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This study offers an embodied, action-oriented perspective on metaphor. It weaves together 3 theoretical ideas: (a) Lakoff & Johnson's (1980a, 1980b, 1980c; Lakoff, 1993) idea that metaphors are cross-domain conceptual mappings, (b) Lakoff & Johnson's (1999) idea that individuals are coupled to the world through embodied interactions with the environment, on which their sense of what is real is based, and (c) Gibbs's (1999) nascent idea that metaphors can be off-loaded into the cultural world. I argue that metaphors, as cross-domain (...) |
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