ABSTRACTThis study joins a prolific line of critical research on collective memory in relation to museums as ‘sites of memory’. It takes the political relations between museums and memory as the background against which audience production of discourses of remembering is analyzed. Collective memory is approached not as a passive ‘retainer’ of information, but as sets of public mnemonic practices which transpire in specific material and semiotic settings. The analysis is comparative and takes place in two Jewish history museums in (...) the US and Israel. It begins by ethnographically studying museums’ memory media, whereby discourse is produced and displayed. Then, the rhetorical currency of collective memory discourse is identified, illustrating that museum audiences’ discourses of remembering are dynamic remediations that break with institutional formats and establish audiences’ voice and subjectivity. Centrally, the analysis of more complex texts offers a tripartite typology of audiences’ discoursal strategies: Establishing addressivity, which concerns audiences’ self-positioning or whether they reflect on the museum’s historic narration or ‘step into’ it by directly conversing with historical figures; Re-citing, which concerns acts of importing texts into the museums’ discourse, creating new intertextualities and charging both the museum discourse and the cited texts with new meanings; Re-timing, which concerns indexing different mythical, religious, and national timeframes, which serve to embed the time of the museum visit. The study concludes by critically noting the scarcity of subversive visitor discourse in museums, and the vitality of collective ethnonational memory in Israel compared to transnational/cosmopolitan memory of the Holocaust. (shrink)

ABSTRACT Recent reflection on the role of museums and galleries has focused on their socially situated nature; and that as a social construct, co-produced with its audiences, heritage is in part discursively constituted. This has included acknowledgement that the inherited discourse is hegemonic and exclusive of divergent narratives, leading to moves to create alternatives to contest it, which include temporary exhibitions. These provide a potentially democratic space for discursive incursions freed from the constraints of the permanent museum. But they are (...) also spatially and temporally peripheral, occupying a discursive space outside the standard visit. This raises questions as to whether, once the exhibition is over, the alternative will be subsumed once more. This article explores this issue using a dataset of TripAdvisor reviews to analyse the discursive responses of visitors to temporary and permanent collections, using the Musée d’Orsay's 2019 exhibition Le Modèle Noir as a case study. Analysis shows that Le Modèle Noir reviews exhibit greater discursive fragmentation, reveal a relative lack of appeals to collective identity, and do not connect the exhibition with the permanent collection. Potential implications of this for initiatives that seek to counter the hegemonic narrative are discussed. (shrink)