Love, especially romantic and partnership love, has been a legitimate research theme in social science since the mid-twentieth century. In the research less attention is paid to how personal conceptions of love are formed within specific sociocultural contexts. One question that emerges in relation to social representations theory is: how are ideas about love, or knowledge of love, re-presented among particular social groups and which sociocultural resources are used in the process? In our questionnaire-based research we ascertained which perceptions, ideas (...) and knowledge are prevalent among young people who are gaining their first experiences of partner relationships, what they consider love to be in their own context and what knowledge they have of love. The questionnaire was completed by 268 higher education students, who provided 38 representations of love, based on personal experience and linked to sociocultural sources of love. (shrink)