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Virtues of junzi

Journal of Chinese Philosophy 34 (s1):125-142 (2007)

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  1. Can customer loyalty be explained by virtue ethics? The Chinese way.Kenneth K. Kwong, Felix Tang, Vane-ing Tian & Alex L. K. Fung - 2015 - Asian Journal of Business Ethics 4 (1):101-115.
    Virtue ethics is regarded as the key in search of moral excellence among corporations. Yet, there are limited works to empirically investigate what virtuous character morally good corporations is expected to exhibit in the course of business from the perspective of customers. To fill this gap, we argue that customers are to evaluate firm’s virtuous character using Confucian cardinal virtues (ren, yi, and li) and perceived virtuousness determines customer loyalty. We test this argument using a sample of 276 Hong Kong (...)
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  • Junzi virtues: a Confucian foundation for harmony within organizations.Robin Stanley Snell, Crystal Xinru Wu & Hong Weng Lei - 2022 - Asian Journal of Business Ethics 11 (1):183-226.
    The classical literature on Confucianism exhorted leaders to practice five core virtues as the basis for becoming a noble person and for sustaining harmonious communities built on trust and good example. We present a theory about how the senior management in modern corporations, by enacting the five Junzi virtues through virtuous environmental, social, and governance policies and practices, might inspire virtue-based relationships between superiors and subordinates and between employees. We argue that if middle managers and employees observe and experience that (...)
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  • Jun-zi orientation: unique aspects of Asian business practices.Vane-Ing Tian, Alan C. B. Tse & Samart Powpaka - 2020 - Asian Journal of Business Ethics 9 (2):395-416.
    With the growing importance of China and other Asian economies in international business, both executives and academic researchers are eager to understand the unique aspects of Asian business practices. Extant literature suggests that market orientation has a positive effect on firm performance in China. However, the moral and social norms in China are very different from those in Western societies; a business orientation developed based on Confucius ethics, a core Chinese philosophy that affects China and many Asian economies, should provide (...)
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  • Aesthetic Leadership in Chinese Business: A Philosophical Perspective. [REVIEW]Haina Zhang, Malcolm H. Cone, André M. Everett & Graham Elkin - 2011 - Journal of Business Ethics 101 (3):475-491.
    Confucian ethics play a pivotal role in guiding Chinese thinking and behaviour. Aesthetic leadership is emerging as a promising paradigm in leadership studies. This study investigates the practice of aesthetic leadership in Chinese organizations on the basis of Chinese philosophical foundations. We adopt a process perspective to access the aesthetic constellation of meanings present in the Chinese understanding of leadership, linking normative Confucian values to a pragmatic value rational world view, that rests on an ontology of vaguely defined norms that (...)
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  • Language as Bodily Practice in Early China: A Chinese Grammatology.Jane Geaney - 2018 - SUNY Press.
    Challenges the idea held by many prominent twentieth-century Sinologists that early China experienced a “language crisis.” Jane Geaney argues that early Chinese conceptions of speech and naming cannot be properly understood if viewed through the dominant Western philosophical tradition in which language is framed through dualisms that are based on hierarchies of speech and writing, such as reality/appearance and one/many. Instead, early Chinese texts repeatedly create pairings of sounds and various visible things. This aural/visual polarity suggests that texts from early (...)
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