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  1. When life is no longer a journey: the effect of the COVID-19 pandemic on the metaphorical conceptualization of life among Hungarian adults – a representative survey.Réka Benczes, István Benczes, Bence Ságvári & Lilla Petronella Szabó - 2024 - Cognitive Linguistics 35 (1):143-165.
    There is ample research on how metaphors of life vary both cross-culturally and within culture, with age emerging as possibly the most significant variable with regard to the latter dimension. However, no representative research has yet been carried on whether variation can also occur across time. Our paper attempts to fill this gap in the literature by exploring whether a major crisis, such as the COVID-19 pandemic, can induce variation in how life is metaphorically conceptualized throughout society. By drawing on (...)
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  • ‘Just Like Pandemic Prevention’: The Semiotic Flow That Interweaves Multimodality, Metaphor, and Narrativity.Ming-Yu Tseng - 2024 - Metaphor and Symbol 39 (2):110-131.
    This study investigates how COVID-19 advice is creatively delivered in a one-minute video produced by the Taiwan Centers for Disease Control in February 2022. It examines metaphors in verbal, visual, and multimodal modes, and illustrates how such metaphors interact with multimodal narrativity. Drawing on the insights of studies on multimodal metaphors, this paper seeks to identify which are the most pervasive metaphors or what dominant metaphor, if any, is used in the video. It finds that the metaphorical mappings between coping (...)
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