The universal homogeneous triangle-free graph, constructed by Henson [A family of countable homogeneous graphs, Pacific J. Math.38(1) (1971) 69–83] and denoted H3, is the triangle-free analogue of the Rado graph. While the Ramsey theory of the Rado graph has been completely established, beginning with Erdős–Hajnal–Posá [Strong embeddings of graphs into coloured graphs, in Infinite and Finite Sets. Vol.I, eds. A. Hajnal, R. Rado and V. Sós, Colloquia Mathematica Societatis János Bolyai, Vol. 10 (North-Holland, 1973), pp. 585–595] and culminating in work (...) of Sauer [Coloring subgraphs of the Rado graph, Combinatorica26(2) (2006) 231–253] and Laflamme–Sauer–Vuksanovic [Canonical partitions of universal structures, Combinatorica26(2) (2006) 183–205], the Ramsey theory of H3 had only progressed to bounds for vertex colorings [P. Komjáth and V. Rödl, Coloring of universal graphs, Graphs Combin.2(1) (1986) 55–60] and edge colorings [N. Sauer, Edge partitions of the countable triangle free homogenous graph, Discrete Math.185(1–3) (1998) 137–181]. This was due to a lack of broadscale techniques. We solve this problem in general: For each finite triangle-free graph G, there is a finite number T(G) such that for any coloring of all copies of G in H3 into finitely many colors, there is a subgraph of H3 which is again universal homogeneous triangle-free in which the coloring takes no more than T(G) colors. This is the first such result for a homogeneous structure omitting copies of some nontrivial finite structure. The proof entails developments of new broadscale techniques, including a flexible method for constructing trees which code H3 and the development of their Ramsey theory. (shrink)