AllSweden Shall Live! is an umbrella movement of 2,300 rural development organizations that has taken shape in reaction to political and economic threats to “the living countryside.” The movement's strategy combines self-help activities and political mobilization. Ritual events celebrating a shared culture, a culture that blends traditional and newly invented elements, are crucial means of maintaining solidarity and mobilizing energies. The article investigates a self-help activity, saving country stores, and a political event, a “Countryside Parliament,” both motivated by a commitment (...) to sustain rural communities in a critical time. (shrink)