This essay challenges widespread talk about morality's ‘normativity’. My principal target is not any specific claim or thesis in the burgeoning literature on ‘normativity’, however. Rather, I aim to discourage the use of the word among moral philosophers altogether and to reject a claim to intradisciplinary authority that is both reflected in and reinforced by the role the word has come to play in the discipline. My hope is to persuade other philosophers who, like me, persist in being interested in (...) long-standing questions about our morals to be considerably more suspicious about the word's actual value for us and to see those studying ‘normativity’ itself as having little to offer us when it comes to posing our questions about morals and debating the answers to them. (shrink)