ABSTRACT This article proposes rhetorical hegemony as a new materialist intervention into the production of alternative political economic futures. It problematizes contemporary theories of hegemony that assert affect as beyond rhetorical engagement, suggesting that these accounts fail to produce viable political economic alternatives because they use, but do not reinvent, the prevailing affective relations. Turning to and extending Foucault's middle and late work to forge a different model, the article discusses rhetorical hegemony as the entangled relationships between materiality and power. (...) In conversation with other contemporary theories, it argues for a practice of rhetorical hegemony that materially recapacitates energetic potential and, consequently, the milieu. The article ends by outlining the rhetorical, political, and intellectual implications of this shift. (shrink)

[Erratum] At evening, with the sun no longer overhead, the air developed a kind of viscosity in which time seemed to stand very still and the labyrinth of the city, no longer bisected by light and shade and unstirred by the afternoon breezes, appeared suspended in a kind of dream, paused in an atmosphere of extraordinary pallor and thickness.Contemporary rhetorical theory is in the midst of a new materialist turn. Things, sensations, affects, and ambience are seen as collectively forming the (...) ground of what we mean by rhetoric. New materialist and affective theories attempt to transform our understanding of what rhetoric is, where rhetoric is, and how rhetoric emerges. Recent scholarship considers a host of... (shrink)

I talked to my chair for hours, without it responding—and then I heard its voice, its desire, its rhetoric: sit in me.A new specter of materialist thought, conveniently cloaked in "realism," now haunts philosophy and rhetoric—object-oriented ontology and object-oriented rhetoric.1 Ostensibly, OOO arrives as the logical next step for theories of anti-, extra-, and post-humanism that have, over the past several decades, sought to destabilize the privileged position of human exceptionalism....