As a social issue of widespread concern, work-to-family conflict has been found to adversely affect employees’ work and family lives. The current research linked employees’ work-to-family conflict to disruptions in parenting and in turn to adolescents’ materialism. In Study 1, two-wave data from 207 Chinese dual-career families that included an adolescent in junior high school showed that both men’s and women’s work-to-family conflict was positively correlated with material rewards parenting, and this positive relationship was stronger when parenting daughters than sons. (...) Study 2 replicated the results of Study 1 in a sample of 284 Chinese dual-career families that included an adolescent of the same age group. Furthermore, Study 2 showed that employees’ work-to-family conflict was indirectly related to their adolescent offspring’s materialism through increased material rewards parenting, and this mediating effect was stronger for daughters. The results are discussed in terms of the spillover and crossover processes that affect employees and their families in the context of work-to-family conflict. (shrink)

Selling fair-trade products can be problematic because of their higher price when compared with conventional alternatives. We propose that one way to solve this problem is to make consumers aware of the benefits of fair-trade. To this end, we perform three experimental studies to show that partitioned pricing (PP), which explicitly displays fair-trade as a separate price component, increases consumers’ purchase intention toward the fair-trade product. This effect can be explained by increased perceptions of price fairness, which itself is mediated (...) through transparency (but only if an additional verbal justification of the fair-trade price component is present). In the absence of such a verbal justification, recalled prices instead of transparency explain the positive effect of PP on consumers’ purchase intentions. Interestingly, boundary conditions of this effect barely exist. Our incentive-aligned study illustrates that PP is associated with a 20% increase in purchases of fair-trade products. The results demonstrate an opportunity to increase the market share of fair-trade products, which increases social welfare and sustainability. (shrink)