StyleLikeU is a hugely successful online social media platform that presents itself as a social justice movement related to body acceptance. Presenting moving personal stories, it offers a site for what it calls ‘diverse individuals’ to share their experiences as part of promoting individual self-acceptance in the face of a world that prioritizes one kind of body over another, which take the form of ableism, racism, sexism, homophobia, transphobia, ageism, sizeism and prejudice against disfigurement. Drawing out the discursive script carried (...) across the platform, we show how, beneath the rhetoric of progressiveness, social justice becomes a kind of personal therapy, related to empowerment and transformation, which erases actual differences in personal circumstances and the very forces of injustice. We place StyleLikeU into broader scholarly concerns about the neoliberal colonization of identity politics, diversity and intersectionality in institutions and in branding, drawing attention to how this can form one part of what are now presented as social justice movements. (shrink)

For the past thirty years, Critical Discourse Studies has been consolidating as a form of linguistically-oriented, critical social research which is characterized by a deep interest in actual social issues and forms of inequality, such as racism, xenophobia, anti-Semitism and sexism, both in terms of the asymmetries between participants in discourse events and their unequal capacity to control how texts are produced, distributed and consumed. In parallel, since its coinage in Kimberlé Crenshaw's African American feminist critique of race and sex (...) discrimination, intersectionality has been increasingly taken up on a global scale by scholars and practitioners alike, becoming a major feminist way of conceptualizing the relation between several forms of discrimination and oppression, to be analysed as simultaneous and multiplicative experiences. This Special Issue aims to enquire into the potential convergence between the critical discursive and intersectional approaches as theory, method and practice for the exploration of the crossroads of inequalities and oppression. This may contribute to the development of a critical research framework that enables the acknowledgment of the profound ways in which discursively, institutionally and/or structurally constructed sociocultural categorizations interact and produce different kinds of societal inequalities and unjust social relations. These, in turn, can be analysed in terms of the mutual and intertwined processes of resistance and transformation that arise out of them. Bringing together diverse contributions with a shared critical discursive and intersectional outlook, this Special Issue hopes to offer new theoretical and methodological insights for thinking through diversity in the light of present and future dynamics of inclusion, exclusion, and inequality. The six contributions operationalize the intersectional approach as theory, method and/or practice and incorporate it with a CDS perspective, providing a flavour of what a critical and intersectional discursive engagement with different and dynamic identity and power configurations on a global scale can achieve. (shrink)