Scholars have recently argued that one of the more urgent tasks for environmentalists is to understand how space is discursively produced. This paper is thus a genealogical, as well as a discourse analytic, account of consideration of how a landscape ‘emerges into history’ through the medium of discourse. This paper analyzes the discourse of an environmental dispute over the Oak Ridges Moraine, a glacial landscape in southern Ontario. I consider a range of different ways the debate was framed, as well (...) as which of those strategies were most likely to be taken up and widely circulated. The paper considers how certain effective strategies for arguing on behalf of environmental issues function both as challenge to, but also ratification of, certain aspects of industrial capitalism. (shrink)