ABSTRACT A review of two of the strands of cultural studies that Mark Fenster contends are superior to Murray Edelman’s analysis of mass public opinion—Gramsci’s theory of hegemony, and Bourdieu’s sociology—and a more general look at work in the field of cultural studies suggests that all of these alternatives suffer from severe theoretical and methodological limitations. Future studies of culture and politics need to pose questions similar to the ones that preoccupied Edelman, but they must move beyond the political and (...) interpretive biases that have dominated cultural studies (some of which Edelman shared), as well as the questionable view of “ideology” as a matter of elite domination of the masses, rather than as a mediating, constitutive force in the process of individual opinion formation. (shrink)