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  1. Beauty Culture in Post-Reform Vietnam: Glocalization or Homogenization?Hong-Kong Nguyen - 2020 - SocArXiv Papers.
    This essay re-examines the global beauty culture and ideals as established by the West and continually re-imagined worldwide through three primary lenses of race, gender, and political economy. Based on this understanding, it then delves into how the beauty culture in Vietnam has been shaped and transformed since the country conducted economic reforms in 1986 and has become more integrated into the global economy today.
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  • Competing Technologies of Embodiment: Pan-Asian Modernity and Third World Dependency in Vietnam’s Contemporary Sex Industry.Kimberly Kay Hoang - 2014 - Gender and Society 28 (4):513-536.
    This article illustrates how the circulation of capital and culture in Asia produces divergent embodied gendered ideals of national belonging through the case of Vietnam’s global sex industry. Introducing the concept of competing technologies of embodiment, I show how sex workers’ surgical and cosmetic bodily projects represent different perceptions of an emerging nation’s divergent trajectories in the global economy. In a high-end niche market that caters to local elite Vietnamese businessmen, sex workers project a new pan-Asian modernity highlighting emergent Asian (...)
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  • Becoming Entrepreneurs: Intersections of Race, Class, and Gender at the Black Beauty Salon.Adia M. Harvey - 2005 - Gender and Society 19 (6):789-808.
    This study applies the concept of intersectionality to Black women's entrepreneurial activity. Specifically, the author addresses the ways in which race, gender, and class intersect to inform working-class Black women's decisions and experiences as hair salon owners. By placing Black women at the center of analysis, the author explores business ownership from the perspective of a group that has frequently been overlooked in sociology of entrepreneurship research. The findings indicate that race, gender, and class inequalities shape working-class Black women's entrepreneurship (...)
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  • Cultural and Cosmopolitan: Idealized Femininity and Embodied Nationalism in Nigerian Beauty Pageants.Oluwakemi M. Balogun - 2012 - Gender and Society 26 (3):357-381.
    This article uses a comparative-case research design of two different national beauty pageants in Nigeria to ask how and why gendered nationalisms are constructed for different audiences and aims. Both contests claim to represent “true Nigerian womanhood” yet craft separate models of idealized femininity and present different nationalist agendas. I argue that these differences stem from two distinct representations of gendered national identities. The first pageant, “Queen Nigeria,” whose winners do not compete outside of Nigeria, brands itself as a Nigerian-based (...)
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