This essay re-examines the global beauty culture and ideals as established by the West and continually re-imagined worldwide through three primary lenses of race, gender, and political economy. Based on this understanding, it then delves into how the beauty culture in Vietnam has been shaped and transformed since the country conducted economic reforms in 1986 and has become more integrated into the global economy today.

This study applies the concept of intersectionality to Black women's entrepreneurial activity. Specifically, the author addresses the ways in which race, gender, and class intersect to inform working-class Black women's decisions and experiences as hair salon owners. By placing Black women at the center of analysis, the author explores business ownership from the perspective of a group that has frequently been overlooked in sociology of entrepreneurship research. The findings indicate that race, gender, and class inequalities shape working-class Black women's entrepreneurship (...) in two areas: the process of becoming entrepreneurs and relationships with stylists. (shrink)

This article illustrates how the circulation of capital and culture in Asia produces divergent embodied gendered ideals of national belonging through the case of Vietnam’s global sex industry. Introducing the concept of competing technologies of embodiment, I show how sex workers’ surgical and cosmetic bodily projects represent different perceptions of an emerging nation’s divergent trajectories in the global economy. In a high-end niche market that caters to local elite Vietnamese businessmen, sex workers project a new pan-Asian modernity highlighting emergent Asian (...) ideals of beauty in a project of progress that signals the rise of Asia. Women who cater to Western men, in contrast, embody Third World dependency, portraying Vietnam as a poverty-stricken country in need of Western charity. By comparing multiple markets, I illustrate how individual agents in the developing world actively reimagine their nation’s place in the global economy through their embodied practices. (shrink)