The bullshit receptivity scale—a methodological tool that measures the level of profoundness that participants assign to a series of obscure and new-agey, randomly generated statements—has become increasingly popular since its introduction in 2015. Researchers that deploy this scale often frame their research in terms of Harry Frankfurt’s analysis of bullshit, according to which bullshit is discourse produced without regard for the truth. I argue that framing these studies in Frankfurtian terms is detrimental and has led to some misguided theorizing about (...) the mental processes implicated in bullshit receptivity. I argue that we should, instead, frame these studies in terms of what G.A. Cohen calls unclarifiable bullshit. After reviewing some recent theorizing about the psychology of bullshit receptivity, I show how reframing the bullshit receptivity scale in terms of unclarifiable bullshit generates plausible conjectures about the psychological factors responsible for bullshit receptivity. I draw from the literature on the illusion of explanatory depth and the misplaced meaning effect to develop a novel account of bullshit detection and receptivity. I consider some empirical support for my account and draw attention to ways that it can also be extended to account for results from studies that don’t use the bullshit receptivity scale. (shrink)