In this article I trace the legal and cultural advocacy work of Alliance Defending Freedom (ADF), the single largest Christian conservative legal organisation operating in the US today. I begin by locating ADF strategy within the longer history of Christian persecution rhetoric articulated by the Moral Majority during the 1970s and 1980s. I then analyse both legal and cultural outputs of the organisation in two key cases: the so-called bathroom bills limiting transgender access to public facilities in several states, and (...) the service denial of florist Barronelle Stutzman. I argue that by emphasising the perceived vulnerability of white cisgender women and girls in these cases, ADF litigators and cultural producers advance a narrow conception of religious freedom rights located in the specific cultural politics of neoliberal, white evangelicalism. As a result, while these cases have been legislative and policy failures for ADF they nevertheless provide useful insight into the rhetorical project of Christian persecution. (shrink)