Communication cannot be overlooked as a component of sustainable agriculture; theoretical perspectives from communication science, such as coorientation and information systems analysis, can suggest ways to help improve the chances for sustainability, as can attention to specific types of communication. Communicationabout sustainable agriculture, which creates political-economic and social environments that promote development of sustainable systems, must more clearly define sustainability and what is to be sustained and must help producers and the public “think agroecologically.” Communicationof sustainable agriculture, which creates and (...) disseminates information about how to farm and consume sustainably, must expand the standards for what constitues valid information by increasing farmer participation in production research and easing farmer access to media to disseminate on-farm trial findings. (shrink)