This response raises two critical questions about Nico Stehr's article 'Knowledge, Markets and Biotechnology.' First, it examines his claim that in a 'knowledge society' consumers now base their decisions about purchases on more intangible criteria than a product's utility. We demonstrate that this is not unique to a 'knowledge society.' For more than a century Western consumers have been enmeshed in markets where advertisers aim to fashion consumer desires for products by employing strategies that appeal to anything but a product's (...) 'use value.' Second, we address Stehr's claim that in a market undergoing a process of 'moralization,' decisions about consumption occur in a context of epistemological uncertainty caused by proliferating and contradictory information. We propose that such a situation of radical uncertainty in decision-making is not unique to the marketplace, but reflects how most individuals must now relate to almost all scientific claims. The propagation of contested knowledges about any number of scientific truths - which are themselves largely unverifiable by laypeople - means that most individuals must rely on assorted social and cultural considerations when aligning themselves with any scientific knowledge. (shrink)

As a contribution to current debates on the ‘social life of methods’, in this article we present an ethnomethodological study of the role of understanding within statistical practice. After reviewing the empirical turn in the methods literature and the challenges to the qualitative-quantitative divide it has given rise to, we argue such case studies are relevant because they enable us to see different ways in which ‘methods’, here quantitative methods, come to have a social life – by embodying and exhibiting (...) understanding they ‘make the social structures of everyday activities observable’ ( Garfinkel, 1967 : 75), thereby putting society on display. Exhibited understandings rest on distinctive lines of practical social and cultural inquiry – ethnographic ‘forays’ into the worlds of the producers and users of statistics – which are central to good statistical work but are not themselves quantitative. In highlighting these non-statistical forms of social and cultural inquiry at work in statistical practice, our case study is an addition to understandings of statistics and usefully points to ways in which studies of the social life of methods might be further developed from here. (shrink)

This paper sheds further light on the role of quantification in corporate environmental disclosures. Quantification is an inherently social practice, which has attracted a fair amount of academic interest in recent years. At the same time, in the field of social and environmental accounting there is a paucity of research on quantification or the role it plays for organisations, for organisational communication and in societies more broadly. Accordingly, in this paper, we will draw on a qualitative case study to discuss (...) the potential implications that might arise from the use of quantified information in corporate environmental disclosures. Our case study illustrates the diverse effects of quantification suggested in the prior literature by placing them in the context of corporate environmental disclosures. We discuss how quantification implies fake precisionism and promotes commensuration of incomparables, thereby limiting the discussion to themes and questions preferred by company management. We maintain that quantification, while appearing to produce neutral and value-free information, has a substantive ethical dimension through how it implicates accountability relationships as well as the respective power relations between diverse stakeholders in societies. (shrink)