A traditional problem of ethics in mathematics is the denial of social responsibility. Pure mathematics is viewed as neutral and value free, and therefore free of ethical responsibility. Applications of mathematics are seen as employing a neutral set of tools which, of themselves, are free from social responsibility. However, mathematicians are convinced they know what constitutes good mathematics. Furthermore many pure mathematicians are committed to purism, the ideology that values purity above applications in mathematics, and some historical reasons for this (...) are discussed. MacIntyre’s virtue ethics accommodates both the good mathematician and the ethics of the social practice of mathematics. It demonstrates that purism is compatible with acknowledging the social responsibility of mathematics. Four aspects of this responsibility are mentioned, two concerning the impact of mathematics via education, and two concerning explicit and implicit applications of mathematics. The last of these opens up the performativity of mathematical and measurement applications in society, which change the very processes they are supposed to measure. Although these applications are not explored in detail, they illustrate the importance of considering the ethics and social responsibility of mathematics in society. MacIntyre’s virtue theory opens a broad approach to the controversial topic of the ethics of mathematics encompassing purism, and absolutist and social constructivist philosophies of mathematics, but still enabling ethical critiques of the impact of mathematics on society. (shrink)