The integration of issues related to sustainability in management curricula is a subject of growing interest, especially as organizations – businesses and universities alike – are urged to take their share of responsibilities in the face of crises and need to deeply transform our lifestyles towards a more sustainable world. This article’s purpose is to explore the challenges and opportunities of integrating sustainability issues in business schools’ curricula. The conceptual argument developed in the article leads us to suggest that the (...) integration of sustainability in management schools could be conceptualized as a trajectory of continuous improvement over time. (shrink)