The growing consumerism has its opponents. Among these are environmental activists within the freegan subculture. The goal of the study is to describe how freegans construct and practice non-consumerism. The qualitative research on the freegan subculture was conducted in Brno, the Czech Republic. Two main categories were identified. Each category is conceptualized as a “picture of non-consumerism”, showing how freegans construct and practice non-consumerism. “Individual modesty” is an inward non-consumerist strategy, aimed at the individual life careers of the subculture members, (...) while “agents of social change” is an outward strategy, aimed at the general public and endeavouring to reduce consumerism in society. (shrink)

Access to fruits and vegetables by low-income residents living in selected urban and rural Minnesotan communities was investigated. Communities were selected based on higher than state average poverty rates, limited access to grocery stores, and urban influence codes (USDA ERS codes). Four communities, two urban and two rural, were selected. Data were gathered from focus group discussions (n = 41), responses to a consumer survey (n = 396 in urban neighborhoods and n = 400 in rural communities), and an inventory (...) of foodstuffs available at stores located in all the communities and at large grocery stores in neighborhoods adjacent to the urban communities. In the two urban neighborhoods, a significant number of foods (26% and 52%) were significantly more expensive than the Thrifty Food Plan’s (TFP) market basket price (MBP). Additionally, a significant number of foods in the two rural communities were more expensive (11% and 26%). In focus groups, participants identified major barriers to shopping in their community to be cost, quality of food, and food choice limitations. Results of the food inventory show that foods within the communities were costly, of fair or poor quality, and limited in number and type available, supporting complaints verbalized by focus group participants. Through focus groups and surveys, participants expressed concern that healthy food choices were not affordable within their communities and believed that people in their community suffered from food insecurity. The absence of quality, affordable food for low-income residents in these four Minnesota communities prevents or diminishes their ability to choose foods that help maintain a healthy lifestyle. (shrink)