We commonly evaluate search engines and the results they return, but what grounds those evaluations? One straightforward way of evaluating search engines appeals to their ability to satisfy the goals of the user. Are there, in addition, user-independent norms, that allow us to evaluate search engines in ways that may come apart from their ability to satisfy the individuals who use them? One way of grounding such norms appeals to moral or political considerations. I argue that in addition to those (...) norms, there are also distinct user-independent epistemic norms that apply to search engines. Evaluating search engines relative to them, however, requires us to appreciate the impact search engines have on our practices and norms of inquiry more broadly: by systematically altering the accessibility of information, search engines don’t just give us information but shape our collective imagination, and the categories it operates over. (shrink)

Members of the lay public are turning increasingly to the internet to answer health-related questions. Some authors suggest that the widespread availability of online health information has dislodged medical knowledge from its traditional institutional base and enabled a growing role for alternative or previously unrecognized health perspectives and ‘lay health expertise’. Others have argued, however, that the organization of information retrieved from influential search engines, particularly Google, has merely intensified mainstream perspectives because of the growing consolidation of the internet with (...) traditional, commercial media sources. In this paper we describe an analysis of ‘first page’ results retrieved through Google searches about several common health concerns, each of which has been the subject of controversy as a result of uncertain aetiology, diagnoses, outcomes and/or contested approaches to treatment. Our findings suggest that the online search tactics used by most lay health information seekers produce sources of information that, for the most part, reflect mainstream biomedical discourses, often linked to commercial interests, rather than a plurality of voices that offer a variety of perspectives and resources. We discuss the implications for health-interested internet searchers who fail to look beyond the ‘first page’. (shrink)

Dezinformacije, propagandni sadržaji, teorije zavere, pseudo-naučna tumačenja i slični obmanjujući narativi do kojih dolazimo putem svojih internet pretraživača predstavljaju ozbiljnu pretnju sticanju istinitih verovanja i očuvanju demokratskih vrednosti. Imajući to u vidu, njihova široka prisutnost u našim internet pretragama postavlja relevantna pitanja, uključujući ona koja su predmet istraživanja ovog rada: (a) kako i do koje mere se može razumeti epistemičko okruženje koje podržava njihovo širenje; (b) kome pripisati odgovornost za njihovo usvajanje i distribuciju; i (c) koje mere i strategije mogu (...) biti preduzete kako bi se njihov uticaj na javno mnjenje ublažio u zadovoljavajućoj meri? U nameri da donekle odgovorimo na ova tri usko povezana pitanja, bavićemo se socijalno-saznajnim karakteristikama Gugl pretraživača, načinima na koji on utiče na kvalitet naših epistemičkih praksi i strategijama za poboljšanje korisnikovog saznajnog položaja. Posebna pažnja biće posvećena pitanju podele odgovornosti između internet pretraživača (pružaoca usluge pretraživanja) i korisnika interneta (saznajnog subjekta). Unutar stanovišta koje mi zastupamo, teret odgovornosti se ravnomerno raspoređuje na korisnika i pretraživača. (shrink)