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Modern morality is fundamentally a visual morality. Moral paradigms are embedded in the visual images of the mass media, which have supplanted language as the primary context for moral knowledge. A technological civilization is ultimately one whose only value is that of power. The visual images of the mass media are the “language” of technology; as such, they are about what is (material reality) and what is possible (always a technological possibility). The tension today between what is and what ought (...) |
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Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric can contribute to more effective (...) |
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This article considers the ethical implications of digital virtual reality (DVR) within the context of the place of virtual reality in general in human life and development. This is elaborated through a comparative analysis of the continuity and discontinuity between virtual reality in other mediated forms and DVR. The important role played by virtual reality in human creativity and adaptation sets the context for considering the ethics of DVR in 4 main areas: epistemological questions, questions of distraction and displacement, the (...) |
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Taking as its point of departure the works of Jacques Ellul, Sven Birkerts, George Steiner, Uwe Poerksen, and others, this article explores the status of language in a technicized civilization. It is argued that language has devolved under the impact of technology, particularly in the dimension of values and ethics. This diagnosis points to the way from which a possible cure may emerge. |
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The computer is a threat to the intellectual and moral education of students. It reduces words to their most abstract meaning, thereby objectifying meaning. Moreover, the computer promotes logical thought at the expense of dialectical thinking. The computer is behind the proliferation of random information, all of which is at the disposal of the individual user. This fosters a cynical worldview that information is random and exists to be exploited. Finally, the computer turns us into consumers of information that fragments (...) |
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Important as they are in people’s mental and intellectual development and in their appreciation of the things around them, the Humanities remain a field that is, more often than not, frowned upon among people who firmly believe that the STEM fields are much more important, practical, and lucrative in a rapidly growing and competitive workplace. Besides, when scientific and technological breakthroughs have invaded every nook and cranny of our lives, the incessant comparison between science and the arts does not, and (...) |
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Although at one level Jean-Pierre Jeunet’s Le Fabuleux Destin d’Amélie Poulain is a sweet, attractive film about a young Parisian doing good deeds, it also offers a compelling analysis of the role of technology in our modern lives. The film paints a world where machines and a mechanistic worldview are appealing because humans have a desire to control their destinies but threatening because humans value freedom. The work of French social theorist Jacques Ellul is especially useful in analyzing these facets (...) |
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The modern university has become a subsystem within the technological system. As such, the university has lost its autonomy. Every aspect of the university— administration, pedagogy, research—has become specialized and technical. Success, power, and efficiency are its only values. An alternative to the modern university is briefly explored. |
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The authors explore how technique via propaganda has replaced the word with images creating a mass society and limiting the ability of people to act as individuals. They begin by looking at how words affect human society and how they have changed over time. They explore how technology has altered the meaning of words in order to create a more efficient world. Words become disconnected from time and space through the use of timeless images. The institutions of society support the (...) |
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