Ethnocentrism, it is said, involves believing certain things to be true: that one's culture is superior to others, more deserving of respect, or at the ‘centre’ of things. On the alternative view defended in this article, ethnocentrism is a type of bias, not a set of beliefs. If this is correct, it challenges conventional wisdom about the scope, danger, and avoidance of ethnocentrism.

Version 4.4 October, 1994 Introduction When explaining human behavior, anthropologists frequently distinguish the things that people do of their own free will from the things they do because they have to. In much of anthropology, and most American archaeology, this is the difference between style and function. Functional behaviors are the things people are constrained to do; stylistic behaviors are the things people do when unconstrained. Where necessity stops and free choice begins is, of course, a classic problem of social (...) science theory, but wherever the boundary is placed, it is generally implied that the domains thus divided are not of equal importance (Bettinger 1991:49-50). Few straddle this fence: Materialists emphasize function and downplay style; structuralists and postmodernists do the opposite. Recent attempts to apply neo- Darwinian concepts to the archaeological record predictably side with materialist tradition, repeating the premise that it is most important to explain functional behavior; stylistic behavior is interesting only for localizing social units in time and space. (shrink)

Rates of violence in the American South have long been much greater than in the North. Accounts of duels, feuds, bushwhackings, and lynchings occur prominently in visitors’ accounts, newspaper articles, and autobiography from the 18th Century onward. According to crime statistics these differences persist today. In their book, Culture of Honor, Richard Nisbett and Dov Cohen argue that the South is more violent than the North because Southerners have different, culturally acquired beliefs about personal honor than Northerners. The South was (...) disproportionately settled by Protestant Scotch-Irish, people with an animal herding background, whereas Northern settlers were English, German and Dutch peasant farmers. Most herders live in thinly settled, lawless regions. Since livestock are easy to steal, herders seek reputations for willingness to engage in violent behavior as a deterrent to rustling and other predatory behavior. Of course, bad men come to subscribe to the same code, the better to intimidate their victims. As this arms race proceeds, arguments over trivial acts can rapidly escalate if a man—less often a woman—thinks his honor is at stake, and the resulting “culture of honor” leads to high rates of violence. Nisbett and Cohen support their hypothesis with an impressive range of data including, laboratory data, attitude surveys, field experiments, data on violence, and differences in legal codes. (shrink)