Advocates of veganism often assume that food enjoyment has little moral weight, because it involves mere taste pleasure. Because of the triviality of taste pleasure, they consider it obvious that harming animals to secure particular tastes is ‘unnecessary’. After discussing the elements of taste, defending the importance of taste, exploring what ‘unnecessary harm’ means, and introducing a number of taste related thought experiments, I argue that harm to animals is not always unnecessary, when what's at stake is taste. However, by (...) supplementing considerations involving necessity with considerations of character, I conclude that vegans are often, though not always, praiseworthy. (shrink)