Denis Noble convincingly describes the artifacts of theory building in the Modern Synthesis as having been surpassed by the available evidence, indicating more active and less gene-centric evolutionary processes than previously thought. We diagnosis the failure of theory holders to dutifully update their beliefs according to new findings as a microcosm of the prevailing larger social inability to deal with competing paradigms. For understanding life, Noble suggests that there is no privileged level of semiotic interpretation. Understanding multi-level semiosis along with (...) organism and environment contrapunctally, according to Jakob von Uexküll’s theoretical biology, can contribute to the emerging extended evolutionary synthesis. (shrink)