Too often, advocates of domain-specific belief systems overlook the implications of their beliefs when choosing communications technologies and strategies, although they rarely overlook the importance of content. This essay argues that both environmentalism and sustainable agriculture, as systems of belief, favor certain strategies of generating and distributing information over others; that is, the essay argues that both the content and form of communications imply certain value preferences, hence both are subject to value-relevant choices. An additional purpose of the essay is (...) to set a context for this special edition of Agriculture and Human Values. Collectively the articles in this edition discuss a wide variety of issues, including but not limited to questions connected to information generation, access to information and information technologies, and the value systems conveyed by communications vehicles, including what is conveyed and different discussions of what should be conveyed. This essay looks at the importance of four sets of domain-specific value systems (environmentalism, sustainable agriculture, and the conventionalism counters to both of these) for two different sets of value systems connected to information generation, and further discusses each of these value sets in connection to choosing asymmetrical or symmetrical communications. It is hoped that this discussion of the flow of information, from generation to distribution, will provide a context for reading the edition as a whole. (shrink)

Timely and accurate information is vital to the success of row crop farmers in the United States. Information access is also critical to conservation efforts due to its influence on best management practice adoption. Public information sources like extension educators have been declining in importance for farmers, raising concerns around what information farmers receive on conservation practices and the accessibility of agronomic information. In this study we investigate farmers’ changing information source consultation by broadly considering the agricultural information landscape, exploring (...) whether farmers have displayed clear trends in access between public and private sources and whether certain farmer or operational characteristics predict public or private source access. We utilize data from a 2018 survey of farmers in four Corn Belt states to examine farmers’ information seeking behaviors and predict the number of total, public, and private sources accessed using structural equation modeling with latent variables. Our findings elaborate on the public-to-private source shift and reveal that farmers continue to seek information from both private and public sources, though the frequency, mode of contact, and types of farmers contacting these sources differ. Results suggest public information sources are still influential, but they are accessed less frequently, tend to appeal to farmers with stronger environmental concerns, and have less appeal to older farmers compared to private information sources. Our findings indicate the potential for extension and other public sources to diversify modes of communication to further their reach. (shrink)