Conceptualists have it that the representational content of perceptual experience is determined by the concepts a subject applies in having such an experience. Conceptualists like Bill Brewer [1999] and John McDowell [1994] have laid particular emphasis on demonstrative concepts in trying to account for the fact that subjects can perceive and discriminate very many specific shades of colour in experience. Against this, it has been objected that such demonstrative concepts have incoherent conditions of extension and/or of individuation, due to the (...) fact that chromatic indiscriminability is non-transitive. In this paper, I consider three different versions of this objection and show why each fails. (shrink)