This article questions the aptness of ‘discourse analysis’ as a label for our field, and prefers the less reductionist concept of ‘Discourse Interpretation’. It does this through drawing on ideas from the field of philosophical hermeneutics – the theory and practice of interpreting texts. It operationalizes and adapts the construct of the Interpretive Arc from the philosophy of Paul Ricoeur in order to address issues that are central to discourse work, including that of how we warrant the validity of our (...) textual interpretations. The Interpretive Arc consists of six inter-linked phases, which the article presents and exemplifies through discussion of a single text – the story of Babel. Phase 1 of the arc defines readers as being in a state of Estrangement before the text because of the distancing created by its written or technological form. Phase 2 is that of Pre-view, the state of opinion or knowledge that readers bring to a text. At phase 3, a first reading forms readers’ Proto-understanding, their initial ‘guess’ at what the text means. Then processes of Analysis test and evidence the validity of alternative readings, limiting the interpretations which can plausibly be taken from a text. Three byways of interpretive analysis are challenged and discarded: the dominance of author intention, structuralist analysis and limitless polysemy. Analysis then leads into 5, the phase of informed Understanding of the matter or injunction of the text, of what is disclosed or unfolded before the text. The Interpretive Arc is completed in phase 6, Ownership. Here, through processes of critique of their own and the text’s ideologies and of fresh listening, readers are led to a new self formed by the matter of the text. There is a dialectic amongst Analysis, Understanding and Ownership, with each informing and modifying the other. The approach emphasizes interpretation as the heart of discourse work. The 3000-year-old narrative of Babel is a subject as well as an object here. It contributes to the matter of the article and its interpretation is interwoven with the theoretical substance. The story is shown to be an integrated narrative abounding in sophisticated linguistic techniques which show a delight in language. The traditional Christian and Western interpretation of Babel – as an affront to God which results in the curse of multilingualism – is challenged. A re-constructed interpretation informed by intertextual evidence reads the fault of Babel to be the people’s refusal to spread through the earth. Babel can be interpreted as a manifesto against the monolingual and monocultural impetus of empires ancient and contemporary. The multilingual outcome is a positive affirmation of sociocultural and linguistic diversity. (shrink)

This paper explores how national socialist aesthetics and semiotics are regimented within the Swedish Nazi milieu today. In order to treat fascism as contemporary ideology, the article applies intertextuality and provenance as analytical concepts in the analysis of how Nazism is re-emerging discursively. The analysis contributes unique insights, as the dataset consists of extremist discourse aimed at providing members of the most prominent Swedish Nazi movement with guidance on how to embody and express national socialism in their everyday lives. The (...) analysis reveals that common-sense notions about ‘a natural life’ and mainstream aesthetics concerning an outdoor lifestyle emerge as central expressions of a ‘natural’ and ‘healthy’ embodiment of national socialism. This aesthetic finds its ideological motive in opposition to a ‘sick’, ‘Jewish’ and ‘parasitical’ way of living. Mainstream notions are thus turned into vehicles for political extremism. (shrink)

Volume 17, Issue 5, November 2020, Page 566-588.

This paper explores how philosophical inquiry and Critical Discourse Analysis can mutually benefit from each other to produce new methodological and reflexive directions in neo-liberal policy research to examine the phenomenon of 'What is '. Through this we argue that augmenting linguistic analysis with philosophical perspectives develops and supports CDA scholarship more broadly by accommodating the shifting complexity of social problems of ideologically driven inequality that are inbuilt through, in our case, social policy texts. In discussing philosophical-methodological issues, the paper (...) argues for the need to continually adapt CDA to the particular data so as to remain sensitive to and avoid hegemonic tendencies in analysis. Through adopting the principles of a working methodology, we discuss a micro-meso-macro CDA framework that draws on the analytical concepts of movement, metaphorical superfluidity, thematic condensation, and surrealism to conceive of a research approach capable of examining and comprehending evolving discourses of political economies. The most immediate benefit of this framework is its capacity to illustrate how forms of valuations perpetuated by and through policy discourse are the motivational locus of meaning making insofar as they strongly inform the moral underpinning the ideology of economic growth. (shrink)

ABSTRACTDuring the 2014 fiscal year, the United States saw a dramatic increase in Latin@ child immigration in hopes of parent–child reunification. The United States mainstream media reacted by reporting heavily on the child arrivals during the summer of 2014. The current study follows a Critical Discourse Studies approach to unveil the ideologies communicated through this media coverage by analyzing the lexical and grammatical representation of Latin@ immigrant children in two of the most read newspapers nationwide: The New York Times and (...) the Los Angeles Times. The results corroborate many previous studies concerning the representation of immigrants in mainstream media by demonstrating how the use of a water-based lexicon and particular verbal processes of members of the majority group vis- à-vis immigrant children communicates an ideology of dealing with and removing the ‘problem’, rather than, for example, providing aid to the children. (shrink)

This article studies the Internet advertising of food and drinks containing probiotics – potentially beneficial bacteria marketed as a means to strengthen the body's ‘defence mechanisms’. Using the framework of critical genre analysis, I describe discursive and semiotic means by which probiotics emerge as a credible ‘tool’ for building the ‘inner armour’ of immunity and as a locus of interlinked discourses on biomedicine, science, nutrition and the body. In my analysis, I examine the multitude of strategies with the help of (...) which texts placed on the websites of probiotics producers promote the companies and their products, and in this process formulate different visions of the body's relationship with food, construct scientific facts as an exclusive guide for individuals on what foods they should and should not be eating, and position responsibility for the management of wellbeing with the individual. (shrink)

The Nova Scotia Participatory Food Costing Project uses participatory action research to collect data on the cost and affordability of food and involves those who are directly affected by food insecurity. More than a decade of this work has also yielded qualitative evaluation data that illustrates the project participants' experience with the project and with food security more generally. The data are characterized by ample evidence of participants' perceived powerlessness related to government and social structures. At the same time, that (...) data indicate that playing a role in participatory processes seems to have served as an empowering experience for the participants. We highlight some of the findings here and situate them within critical literature on citizens' discourse. (shrink)

During the past two decades, the traditional concept of masculinity has been challenged by the pervasive spread of metrosexual attitudes and practices through Western cultures. This article examines an extreme aspect of this trend through a multimodal reading of an online advertisement for male mascara. Using social semiotic theory and methodologies based on functional grammars, the analysis reveals that the advertisement's producers are treading a fine line in their verbal and visual discursive choices, trying to create a dialectic that encourages (...) men to be consumers of feminine-style products while also allowing them to maintain the qualities that have traditionally been gendered as masculine. (shrink)

This study illustrates how metonymy in image and text work together to produce dominant ideologies in US media discourse, through careful, multidisciplinary analysis of over 25 articles in online US newspapers from the years 2004 to 2011 that reported crimes committed by Wall Street/ceos and Latino migrants. Using critical discourse analysis/studies, multimodal analysis, and cognitive linguistic frameworks, we examine examples of metonymy, which combine to negatively ‘Other’ Latinos and produce positive representations of Wall Street/ceos. While work in critical metaphor analysis (...) shows how metaphor plays a crucial role in the depiction of participants and events, we argue that metonymy is equally important and reveals the need for a critical metonymy analysis. These results help to demonstrate the ideological potential of metonymy in media discourse and how it contributes to the public's conceptualisation of these groups, thereby bringing us one step closer to social justice and social change. (shrink)

In the summer of 2001 there were violent disturbances on the streets of towns and cities in the north of England. These disturbances, popularly described in the British media as ‘race riots’, principally involved young British Asian men, young White British men, and the police. In November 2002 the Nationality, Immigration, and Asylum Act was granted Royal Assent, and passed into British law, introducing legislation which required spouses of British citizens to demonstrate their proficiency in English when applying for British (...) citizenship. This paper provides an analysis of the racialization of language in political discourse which linked the violence on the streets of northern England with the argument for extended citizenship language testing. The paper concludes that this discourse is recontextualized and transformed in increasingly legitimate contexts, gaining authority as it travels, until it is enshrined in the least negotiable domain of all – the law. (shrink)