In the light of Halliday's Ideational Grammatical Metaphor, Rhetoric and Critical Discourse Analysis, the major objectives of this study are to investigate and analyze Barack Obama's 2012 five speeches, which amount to 19383 words, from the point of frequency and functions of Nominalization, Rhetorical strategies, Passivization and Modality, in which we can grasp the effective and dominant principles and tropes utilized in political discourse. Fairclough’s Critical Discourse Analysis frameworks based on a Hallidayan perspective are used to depict the orator’s deft (...) and clever use of these strategies in the speeches which are bound up with his overall political purposes. The results represent that nominalization, parallelism, unification strategies and modality have dominated in his speeches. There are some antithesis, expletive devices as well as passive voices in these texts. Accordingly, in terms of nominalization, some implications are drawn for political writing and reading, for translators and instructors entailed in reading and writing pedagogy. (shrink)

Pensar un análisis crítico del discurso desde una perspectiva decolonial significa, ante todo, la puesta en cuestión de la historicidad de la colonialidad/imperialidad/modernidad en términos de rec...

Malaysian corporations have to disclose corporate social responsibility, and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while (...) image tends to exemplify or simplify content. These discourses constitute an interdiscursive profile, and it has central and auxiliary discourses. The central discourse is public relations discourse, and it promotes corporations helping and not harming society. The auxiliary discourses are sustainability, strategic management, compliance and financial accounting discourses, and these discourses mitigate the promotional focus. Interdiscursivity enables the primarily promotional CSR reports to not seem overtly promotional. The choice of discourses is probably influenced by coercive, mimetic and normative reasons. These discourses enhance the reliability of CSR reports because their disclosure is anchored to various CSR aspects, international or reporting practices and professional domains. Interdiscursivity helps to build stakeholders’ confidence in disclosure and, therefore, in corporations. It joins other functions in CSR reports to convey corporations as agents of positive social change. The article also probes the relationship between interdiscursivity and intertextuality and advances a matrix of intertextual–interdiscursive use. (shrink)

This paper presents a critical discourse analysis of the Canadian policy discourse surrounding language and immigrant integration, focusing on the interdiscursive processes through which it recontextualizes discourse elements from a neo-liberal skills discourse, an academic discourse of language as communicative competency, and a research discourse of language as a factor in immigrant incorporation. This dominant discourse on language and integration is based on standard language ideology regarding the functional importance of language skills for economic integration of new immigrants and legitimizes (...) the increased salience of language within the Canadian immigration regime. It also plays a mediating role in changes in discourse practices surrounding language and integration policy associated with a neo-liberal transformation of the Canadian immigration regime. (shrink)

ABSTRACTAgainst the background of enduring crisis dynamics, an increasingly popular Gramscian line of interpretation has the merit of shedding light on the ambivalences of the present political scenario as a series of ongoing struggles for hegemony. Yet how to concretely conceive, structure and operationalize empirical investigations interested in these struggles without neglecting their complex interplay of discursive and extra-discursive dynamics? I suggest that cultural political economy, historical materialist policy analysis and critical discourse analysis of practical argumentation can be productively combined (...) into a transdisciplinary research framework to investigate key strategic aspects at play in conflicts over the making and challenging of hegemony. Building on the potential for synergy between CPE and HMPA, I argue that a CDA of practical argumentation can improve their analytical strength in investigating strategies within the broader context of hegemony struggles. Both CPE and HMPA, in fact, imply a process of practical reasoning as a key element in their respective approaches to questions of strategy. This implicit concern, I suggest, should be made explicit and a CDA focusing on practical argumentation can be an ideal candidate to strengthen CPE and HMPA in this respect. (shrink)

The purpose of this analysis was to understand how organizational logics of a fundamentally local institution – the US community college – change with shifts in sociospatial scalar relations. Data included a 3.26-million word, diachronic corpus consisting of 165 issues of the Community College Journal from 1960 to 2011. Textual prominence, collocation analysis, and concordance analysis suggest that the community college shifted from a commitment to local democracy to an emphasis on competitiveness in a global economy. Rank order correlations and (...) log-likelihood statistics identify significant trends. (shrink)

This paper explores, in some detail at the European Union scale, processes and relationships of recontextualization between higher education and other EU policy fields, including for instance the recontextualization of ‘competitiveness rhetoric’ and ‘globalization rhetoric’ in HE policy documents. We trace the implementation of the Bologna Process in two EU member states, Austria and Romania, illustrating the effects of these very different socio-political and historical contexts on EU standardization processes through a detailed discourse analytic study of recontextualization processes of policy (...) documents. This paper integrates two approaches in critical discourse analysis, Fairclough's dialectic-relational approach and Wodak's discourse-historical approach, by introducing recontextualization as a salient critical discourse analysis category and explaining its relationship to other categories within a discourse-analytical approach to trans-disciplinary research on social change. (shrink)

Class struggle is the means by which workers can pursue the goal of their liberation from the exploitation of capital. Trade Unions lead many of the battles that are part of the general struggle and, through those battles, help to improve the material conditions of the workers but, at the same time, they create class consciousness. The denial of the existence of class struggle is part of governments' anti-union strategy. This paper aims to isolate instances of class struggle denial in (...) the anti-union discourse of the British Governments from 1978 to 2007. The research is characterised by a post-disciplinary approach which helps to put the historical and economic facets of the problem in the right perspective. The actual analysis of the texts taken into consideration is carried out through a pragma-dialectic approach to argumentation theory and by applying the analytical tools provided by systemic–functional linguistics. (shrink)

The rise in Study Abroad participation among college students has increased interest among educationalists wondering about the impact of SA on students, particularly when students return home without evidence of deep engagement and understanding of other cultures and people. The purpose of this case study was to locate one potential source of the meanings ascribed to the SA experience, through analysis of multimodal representations on the institutional website of a popular SA program provider. In this study, Kress’ model of multimodal (...) social semiotic communication was employed in the analysis of the ensemble of modes of communication on the website, and their role in the production and dissemination of discourses of SA. Findings indicate that discourses of tourism prevail over discourses of education, and the representations enacted on the institutional website are mirrored in the discursive practices of students. (shrink)

This volume embraces the diversity of combinations between ethnography and critical discourse analysis (CDA) in problem-oriented and context-sensitive research on language, discourse and society. W...

The global demand for information has brought in new developments in the publicity of discursive practices of many professional areas. This study takes the professional practice of International Commercial Arbitration, a mechanism to resolve business disputes outside the courts and traditionally considered as private, to explore the process of resemiotization of information, from the strategies used by corporations in their press releases to the news reports published by national and international media. It takes the theoretical concept of interdiscursivity in critical (...) genre analysis to show that texts are the result of a combination of a very complex range of resources brought about by genres, professional practices and professional cultures, which derive not only from the ‘local’ representation of the transnational arbitration process, but also from the different corporate identities and their ways of coping with the increasing publicity of the facts of arbitration. (shrink)

This paper includes a detailed discursive analysis of the discourse of the former President Salinas de Gortari and that of the Ejército Zapatista de Liberación Nacional. This study contextualises the EZLN struggle as a local response to the global policy shift of the Mexican government. It considered the discourses of both parties as narratives which played a strategic role in a struggle to gain hegemonic acceptance in Mexico. This paper focuses on the theoretical–methodological framework which integrates a Gramscian view on (...) hegemony with discourse theory and two main directions in critical discourse analysis. It shows that this approach opened a series of new perspectives and helped to evaluate the existing interpretations as well as to define the main stakes in the struggle. While Salinas sought to establish republican nationalism and a liberal democracy, the EZLN struggle is for ethnic nationalism and a radical democracy. (shrink)

The concept of the national is often perceived, both in public and academic discourse as the central obstacle for the realization of cosmopolitan orientations. Consequently, debates about the nation tend to revolve around its persistence or its demise. We depart from this either-or perspective by investigating the formation of the ‘cosmopolitan nation’ as a facet of world risk society. Modern collectivities are increasingly preoccupied with debating, preventing and managing risks. However, unlike earlier manifestations of risk characterized by daring actions or (...) predictability models, global risks can no longer be calculated or forecast. Accordingly, more influence accrues to the perception of risk, largely constructed by media representations. Cosmopolitanized risk collectivities are engendered through the anticipation of endangered futures which are, for the most part, communicated through an increasingly global media scape. While global media events produce shared exposure, risk conceptions retain distinctive political-cultural features as their respective meanings are prefigured by path-dependent pasts. Nevertheless, the promulgation of risk societies, we argue, results in a reimagination of nationhood which takes place in the context of: global norms (e.g. human rights); globalized markets; transnational migrations; global generations and their embeddedness in civil society movements; and the local interpenetration of world religions to name but a few of the global backdrops shaping new associational intersections. We develop our argument in four interrelated steps. Contrary to essentialized notions of nationalism or universal versions of cosmopolitanism, we address the cosmopolitan reconfiguration of nationhood by differentiating between presumptions of thick belonging and the actual proliferation of cosmopolitan affiliations. In a second step we overcome the territorial fixation of the social sciences by shifting our attention to temporal dimensions, with a particular focus on competing conceptions of the future. In a third step we demonstrate how these cosmopolitan transformations of nationhood are taking place in the context of a world risk society regime that marshals a set of cosmopolitan imperatives situating the global other in our midst. In a fourth step we illustrate these developments by exploring how the mediatization of risk, and concomitant notions of the future, contribute to the reimagination of cosmopolitan risk collectivities. (shrink)

This article analyses a recent discourse of responsibility that accompanies states’ foreign aid provision. States adopt this discourse of National Social Responsibility to show their complian...

ABSTRACTThis article integrates into critical discourse analysis concepts developed by the Marxist literary critic Fredric Jameson. These concepts include Jameson's theories of contradiction, mode of production, and social formation. By taking up Jameson's ideas, it is argued, researchers can strengthen CDA's underdeveloped theories of contradiction and historical change. Furthermore, this article shows how Jameson's theories can sharpen CDA's methods of studying texts. By taking a Jamesonian tack and viewing each text as offering ‘an imaginary resolution of a real contradiction', researchers (...) can track how antagonisms in the social order shape and are shaped by processes of textual production. Additionally, by foregrounding contradictions and resolutions, researchers can see how texts participate in processes of historical change. To demonstrate a Jamesonian version of CDA, this article concludes with an analysis of a text that charts a course through neoliberal capitalism. (shrink)

This article examines how the discourse of adventure, prevalent in study-abroad advertisements, constructs hierarchical relations between the study-abroad students' host and home societies and interpellates the students as subjects. Through text analysis of two US-based guidebooks on study abroad, this article shows how the discourse of adventure constructs the host society as isolated, unknown, and behind the times, with an unsound educational system, and the students' home society as always accessible and up to date, with a sound education system. Through (...) its intersection with valorization of immersion and ideologies of outcome-based education, the discourse also interpellates the students as ‘adventurers’ and governs their desires regarding how to learn and what to gain. This article offers critical analyses of the little-examined globalizing project of study abroad and its effects that go beyond mere reproduction of imperial travels. (shrink)

This article examines a recent shift in the organization of prime-time news on Greek private television, from the `one-way' dissemination of information to an interactive format, where the news genre meets the talk show. By drawing on Hunston's model of evaluation in written academic discourse, it is argued that this conversational news format serves as a vehicle for evaluation, allowing the anchorpersons and journalist panels more freedom to voice concrete views. More specifically, prime-time news is generally cast in terms of (...) two major sub-genres, namely the debate and the structured panel discussion. These sub-genres particularly lend themselves to the performance of acts of evaluation by TV journalists. Far from merely reporting events, journalists unequivocally show that their main task is to jointly interpret reality on behalf of the viewer audience. They set about this task by explicitly encoding their personal attitudes, while directly challenging government spokespersons and policies. It is argued that, in so doing, media personalities in effect shape audience opinions. The data attest to the increasing empowerment of the Greek media, and illustrate the ways in which conversational processes bring into being the continuously evolving public sphere in contemporary Greece. (shrink)

ABSTRACTThis paper deals with the discursive construction of in-groups and out-groups through a politics of fear and a politics of hope. It draws on the 2015 Greek election and referendum campaigns of the two main political parties – the radical left Syriza and the conservative New Democracy – and emphasises how they legitimised their political decisions via these two forms of politics. The Greek bailout referendum took place on 5 July 2015 in a climate of polarisation and insecurity. We assume (...) that the referendum, at the campaign level, could be considered an extension of the January 2015 election campaign that was shaped on the basis of a synthesis of a politics of fear and a politics of hope. Using the discursive strategies of the Discourse Historical Approach, and especially argumentation strategies and the concepts of topos and recontextualisation, we illustrate the link between political communication, election campaign strategies and political discourse through the prisms of fear and hope. Drawing on the Spinoza ‘affects’, we intend to conduct an interdisciplinary study of the contemporary Greek political scene and to illustrate whether and how political rhetoric and communication strategies are conducive to political dichotomies. (shrink)

This study is a critical examination of news reports, editorials, and other stories directly related to the rape of a 23-year-old woman in New Delhi, India, on 16 December 2012. I examine newspaper stories published in two widely circulated newspapers, The Times of India and Dainik Jagran from 17 December to 31 December, two days after the victim died of the injuries incurred during the rape on 16 December. Studies have shown that English or regional language newspapers in India do (...) not give fair treatment in terms of coverage of incidents related to violence against women. This story, however, was different. I provide a critical discourse analysis of news reports, editorials, and comments on this episode to show that the social construction of violence against women, ideological prisms of the reporters, socio-cultural contexts of the media reports, and neoliberal subjectivity that was shaken by this episode played into the newspapers’ treatment of this news. (shrink)

This paper explores how philosophical inquiry and Critical Discourse Analysis can mutually benefit from each other to produce new methodological and reflexive directions in neo-liberal policy research to examine the phenomenon of 'What is '. Through this we argue that augmenting linguistic analysis with philosophical perspectives develops and supports CDA scholarship more broadly by accommodating the shifting complexity of social problems of ideologically driven inequality that are inbuilt through, in our case, social policy texts. In discussing philosophical-methodological issues, the paper (...) argues for the need to continually adapt CDA to the particular data so as to remain sensitive to and avoid hegemonic tendencies in analysis. Through adopting the principles of a working methodology, we discuss a micro-meso-macro CDA framework that draws on the analytical concepts of movement, metaphorical superfluidity, thematic condensation, and surrealism to conceive of a research approach capable of examining and comprehending evolving discourses of political economies. The most immediate benefit of this framework is its capacity to illustrate how forms of valuations perpetuated by and through policy discourse are the motivational locus of meaning making insofar as they strongly inform the moral underpinning the ideology of economic growth. (shrink)

In the face of enduring crisis phenomena, quantitative evidence of the renewed salience of socio-economic agendas advanced by radical right populist parties calls for more qualitative research work and in-depth case studies. The present paper aims to contribute to filling this gap through a cultural political economy (CPE) investigation of the Italian League (Lega) party that foregrounds its socio-economic positioning by reconstructing the party’s ‘economic imaginary’. The suggested synergy between CPE and a critical discourse analysis of the League’s practical argumentation (...) in the 2013 and 2018 electoral manifestos points to a composite economic imaginary that prioritizes: 1) production (vs financialization); 2) support of internal demand; 3) lowering of fiscal pressure; 4) protectionism and 5) welfare. The analysis shows how, under Salvini’s leadership, the party’s practical argumentation in EU matters has become constitutive of its overall political strategy and so exacerbated the claims at the core of the respective economic imaginary. In this vein, the League’s Euroscepticism has also polarized the relationship between the party’s socio-economic and socio-cultural stance, thus urging to go beyond the focus on economic imaginaries and sketch out a CPE research agenda on the League’s more encompassing struggle for hegemony in the Italian political economy. (shrink)

ABSTRACT Corporate Social Responsibility denotes a movement away from shareholder theories of the corporation, and refers to a set of practices designed to have an economic, environmental, and social impact. Public companies report on their CSR practices annually in the form of multimodal reports which are made available on the companies’ websites, and are typically read by investors who seek standardisation across this genre. Thus, most companies across the globe follow the Global Reporting Initiative framework for reporting, a framework developed (...) within the Global North. The dominance of the Global North in CSR practices is also evident in the academic literature – while applied linguists have gone some way in highlighting the generic, interpersonal, and ideational features of reports, such studies have predominantly focused on multinational corporations. There is, comparatively, very little literature on the CSR practices and discourses circulating in the Global South or former colonial contexts and because of this we have limited insight into how companies operating in these contexts discursively represent themselves, their employees and their suppliers within the same context. To address this shortcoming, this study draws on analytical approaches developed within Critical Discourse Analysis coupled with postcolonial theory in order to comment on the ideational features of the four most recent CSR reports of one South African company. (shrink)