This article is concerned with the relationship between body, image and affect within consumer culture. Body image is generally understood as a mental image of the body as it appears to others. It is often assumed in consumer culture that people attend to their body image in an instrumental manner, as status and social acceptability depend on how a person looks. This view is based on popular physiognomic assumptions that the body, especially the face, is a reflection of the self: (...) that a person’s inner character or personality will shine through the outer appearance. The modification and cosmetic enhancement of the body through a range of regimes and technologies can be used to construct a beautiful appearance and thereby a beautiful self. The article begins by examining body images in consumer culture and their relation to photography and moving images. This is followed by an examination of the consumer culture transformative process through a discussion of cosmetic surgery. The article then questions the over-simplistic logic that assumes that transformative techniques will automatically result in a more positive and acceptable body image. The new body and face may encourage people to look at the transformed person in a new way. But the moving body, the body without image, which communicates through proprioceptive senses and intensities of affect, can override the perception of the transformed appearance. A discussion of the affective body follows, via a closer examination of the body without image, the opening of the body to greater affect and indeterminacy. The affective body image and its potential greater visibility through new media technologies are then discussed through some examples taken from digital video art. The article concludes by examining some of the implications of these shifts within consumer culture and new media technologies. (shrink)

This article aims to explore the relation between body and space – specifically how the relation between the embodied awareness of movement and the sense of one’s body-space can be modified and changed deliberately in different kinds of dance practices. Using a multi-sited design, the ethnographical fieldwork, which formed the empirical ground for the study, was from the outset focused on acknowledging the diversity of the dancers’ practices. Each in their own way, the 13 professional dancers involved in the study (...) relate to and experience bodied potentialities, body-space and the spatiality of movement differently. Through their practice, they indicate that the body image is shaped through a multisensorial process of reification, and that seeing is to be related to a broader perceptual engagement. Furthermore, they exemplify how seeing can be deliberately used to expand the sense of their body-space and thereby to affect the spatiality of the fields of their embodied interaction. (shrink)

This article explores the links between habit, fashion and subjectification to extend analysis of the clothed body beyond the semiotic frames that have tended to dominate discussions of fashion across the social sciences and humanities. Our goal is to explain how fashion’s diverse materialities participate in the modulations of subjectivity, affecting bodies in diverse encounters between matter, signs and practices. We develop our analysis by way of Gilles Deleuze’s discussion of encounters, habit and memory. Our principal contention is that fashion (...) may usefully be theorised in terms of specific habits of coordination by which affects, memories, sensations and desires are transmitted between bodies in varied spatial, temporal, material and affective encounters. Following the work of John Protevi, we argue that such coordination expresses a distinctive mode of subjectification according to the specific encounters immanent to it. We ground this discussion in detailed analysis of the work of Melbourne artist Fiona Abicare. Abicare’s installation and performance-based practice invokes the affective and habitual aspects of fashion as each is instantiated in encounters between bodies. Abicare’s attention to the habits and memories of the clothed body alludes to the varied practices of subjectification by which diverse subjects of fashion emerge. (shrink)

In his experimental studies on tactile recognition, the German neurologist Kurt Goldstein observes a peculiar ‘twitching movement’ of the body in neurologically impaired patients suffering from mind-blindness. Drawing on Goldstein’s interpretation of these bodily movements as kinaesthetic reactions, the present article advances a symmetrical conception of tactility that relocates the bipolarity of the sense of touch within the human body. In line with this symmetrical approach, the kinaesthetic reactions will be construed as tactile self-activation or self-touch of the body and (...) conceptualized, following Michael Polanyi’s epistemological notion, as the ‘tacit dimension of touch’. Combining neuropathological aspects with a media theoretical and epistemological trajectory, this article aims at re-evaluating the centrality of the registers of the sense of touch as the fundamental ground for grasping the world in its concrete encounters as well as in its symbolic abstractions. (shrink)