The paradoxical nature of intentional self-deception has led many philosophers to view self-deception as predominantly non-intentional. I propose that approaching self-deception from an agency-theoretic perspective allows us to rescue the idea that self-deception can at least be driven by intention. By modeling the ‘acting as if’ method of self-deception with agential layering, developed by Nguyen [2020. Games: Agency as Art. New York: Oxford University Press], I argue that intention-driven self-deception is no more mysterious than other activities that involve self-effacing ends: (...) ends we must pursue indirectly. That is, self-deception can occur when agents pursue the self-effacing end of forming what they take to be an epistemically unjustified belief by submerging themselves in a layer of agency in which they can act as if they already hold that belief. By intentionally adopting this pretense and shaping their agency around it, they forget that their agency is layered at all, and may thereby form a full-fledged belief. This model avoids objections to views that treat self-deception itself as intentional and does so while appealing only to resources already used to explain our everyday activities. I then apply my model to a core case of bad faith from Sartre to show that intention-driven self-deception can clarify how we are responsible for inauthenticity. (shrink)