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  1. Reactance in affective‐evaluative learning: Outside of conscious control?Eamon P. Fulcher & Marianne Hammerl - 2005 - Cognition and Emotion 19 (2):197-216.
    Recent studies have shown that the basic evaluative conditioning (EC) effect (originally neutral stimuli acquiring an affective value congruent with the valence of the affective stimulus they were paired with) seems to be limited to participants who are unaware of the stimulus pairings. If participants are aware of the pairings, reactance effects occur (i.e., changes in the opposite direction of the valence of the affective stimulus). To examine whether these reactance effects are due to processes of conscious countercontrol or whether (...)
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  • Dissociating the effects of attention and contingency awareness on evaluative conditioning effects in the visual paradigm.Andy P. Field & Annette C. Moore - 2005 - Cognition and Emotion 19 (2):217-243.
    Two experiments are described that investigate the effects of attention in moderating evaluative conditioning (EC) effects in a picture‐picture paradigm in which previously discovered experimental artifacts (e.g., Field & Davey, 1999 Field, AP, and Davey, GCL, (1999). Reevaluating evaluative conditioning: A nonassociative explanation of conditioning effects in the visual evaluative conditioning paradigm, Journal of Experimental Psychology. Animal Behavior Processes 25 ((1999)), pp. 211–224.[Crossref], [PubMed], [Web of Science ®], [Google Scholar]) were overcome by counterbalancing conditioned stimuli (CSs) and unconditioned stimuli (USs) (...)
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